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Product Design 213 provides a detailed and systematic overview into the world of New Product Development. This course will require students to focus on engaging with a reflective-practice based mentality, while operating within a design-consultancy approach to working as a team. This course will provide opportunity for engaging with: creative research methods; target-market analysis; concept ideation; project management; concept evaluation; end-user engagement; teamwork collaboration; reflective and reflexive practice, and formalised presentations. Designers need to be able to respond to challenges with a creative and critical mindset, using appropriate design tools within a structured process to generate insight and drive innovation while working closely with others. Collaboration is therefore a large part of best practice in PROD213, leveraging the strengths of those around us to achieve greater results, while also being aware of our own limitations and capabilities.
Take command of Research Methods for Product Design and implement the process of transitioning research informed product ideas, through to detailed and viable product proposals.Understand the key principles of good design, such as; quantitative and qualitative research; analysis and problem framing; brief and PDS creation; user centred design; inclusive design; accessible design; anthropometrics; concept selection and critique methods; ethical issues in product design; and understanding the perspectives of key stakeholders (including iwi).Propose a range of research-informed concept proposals, which through critique and user evaluation will present a clear and detailed suitability towards an identified target-market.Have applied the principles of aesthetics to a range of product design proposals.Work creatively, and effectively as a team component, managing self and others.Write a detailed project plan following initial project scope and exploration.Write a detailed design report which evaluates the economic feasibility of a new proposal.
One of PROD110, PROD112 or PROD101
Students must attend one activity from each section.
Barro De Gast
Domestic fee $844.00
International fee $3,950.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see
School of Product Design