Fundamentals of Management

An introduction to the fundamental principles of management related to the functional areas of planning, organising, leading and controlling, as well as an introduction to how organisations are linked to the New Zealand and global business environment.

15 points

MGMT101

Principles of Marketing

This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.

15 points

MGMT102

Working in a Digital World

This course provides students with an understanding of how the digital world is engineered, and exposes them to a range of tools commonly used by knowledge workers. Students will learn to critically evaluate systems from both a technical and human point of view.

15 points

COSC 110, COSC101

Public Communication

The course introduces students to public communication, from social media posts to journalism to strategic communication and more. It blends applied work with theoretical and critical thinking about forms of public communication. Students will learn writing and media planning skills, alongside classes discussing major public communication practices and classes studying the way those bring together different kinds of public. Emphasis will be placed on the representation of te ao Maori in different public communication practices and on how Maori and Pacific publics are convened. The course also provides opportunities for groupwork, where students learn from each other and can support each other’s learning.

15 points

COMS102, COMS104