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In this course students will study social media as a tool of professional communication. Students will study key concepts, including networks, communities, social capital and the affordances of media, and apply them to social media content. The emphasis will be on organisational use of social media, including campaigns and the building of relationships.
This course will cover theory related to social media, and allow you to design and pitch your own project to industry experts. The course is based on the work of Dr Donald Matheson and will be taught by Jake Chinn, who has worked as a social media analyst for a variety of clients.• Study social media as a tool of professional communication• Understand key concepts, including networks, communities, social capital and the affordances of media, then apply them to real social media content• An emphasis on campaign development and the cultivation of lasting relationships• Work with a partner organisation and pitch your content to professionals
Any 15 points at 100 level from COMS, orany 60 points at 100 level from the Schedule V of the BA.
COMS207; DIGI207
Students must attend one activity from each section.
Donald Matheson and Jake Chinn
Domestic fee $894.00
International fee $4,100.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
This course will not be offered if fewer than 20 people apply to enrol.
For further information see Language, Social and Political Sciences .