Digital Marketing Analytics

With a focus on strategic decision-making, participants will delve into leveraging data-driven insights to optimise digital marketing campaigns and drive business growth. Through advanced concepts, students will build on their knowledge of search engine optimisation, and basic digital marketing strategy to learn about advanced analytics tools and interpret key metrics for marketing insights. By covering these elements, students will possess the skills and knowledge necessary to drive impactful marketing strategies in today's data-driven landscape.

15 points

MKTG632

Innovation

This course is designed to expose students to innovation challenges faced by organisations through experiential learning. This will reinforce and develop knowledge from other postgraduate courses by providing students with the opportunity to apply concepts to innovation-centric problems.

15 points

(1) 60 points from MBAZ, MBUS, MPAC, MBIS, MFIN; or (2) 30 points from PROD at 600-level (01 Jan 2021 - present); or (3) with approval from the Head of Department.

Critical Thinking and Problem Solving

Critical thinking is not negative thinking. Rather, it is careful thinking. This 12-weeks course teaches students a wide variety of tools for reasoning in both business context and daily life. It starts with some basic principles of logic-on what arguments are and how to evaluate them to see if they are rationally persuasive. The tools this course covers include Mill’s methods, rules of inferences, and how to identify common fallacies of reasoning. The skills taught are highly valued in the business world, and include an enhanced ability to assess information and arguments critically and think independently about them. This is a course for every business student.

15 points

60 points from MBAZ, MBUS, MPAC, MBIS, MFIN