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Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.
(1) MGMT102(2) ECON104 or ECON106(3) STAT111 or STAT112 or STAT131(4)18 points 100-level MGMT or MSCI courses.
BSAD202
For further information see Management, Marketing and Tourism .