Marketing Management

Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.

15 points

(1) MKTG100; and (2) A further 45 points RP: MKTG202

MGMT210

Consumer Behaviour

The purpose of this course is to focus on why and how consumers make decisions and behave in certain ways. More specifically, it examines what motivates consumers, what captures their attention, and what retains their loyalty.

15 points

(1) MKTG100 or COMS105; and (2) A further 45 points.

MGMT204

Organisational Behaviour

This course provides an introduction to the study of human behavior within organisational settings. Students will explore and apply foundational theories to understand how individuals, groups, and structures influence organisational dynamics and outcomes. Examples topic areas include personality, motivation, group & team dynamics, leadership, organisational culture, and change management. Through a blend of lectures and interactive activities, students will develop an understanding of the psychological and sociological factors that drive individudal and group behaviour in organisations.

15 points

(1) MGMT100; and (2) A further 45 points

MGMT201, MGMT216

Principles of Human Resource Management

This course covers the principles of human resource management (HRM) - its major functional areas and the major theories that are the basis for modern HRM practices.

15 points

(1) MGMT100; and (2) A further 45 points

Tourism, Hospitality & Events Management

This course exposes students to the tourism system and critically discusses its components. The course equips students with an understanding of tourism, hospitality and events industry globally and in New Zealand.

15 points

MKTG100