MGMT312-06W (U) Whole Year 2006 (University Campus)

Marketing Research

28 points

Details:
Start Date: Monday, 20 February 2006
End Date: Sunday, 12 November 2006
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 5 March 2006
  • Without academic penalty (including no fee refund): Sunday, 3 September 2006

Description

Marketing research theory and practice, as well as specific marketing research applications. A practical project provides experience in survey research methods and common analytical techniques.

This course is divided into two components. The first half of the year is dedicated to basic marketing research concepts. The second half of the year is used to apply those concepts in a practical research project.

This course is intended to provide a background in research methods, issues related to conducting research, the analysis of data, and methods of evaluation related to marketing. It will cover: problem definition, information search, information gathering, data analysis, interpretation of data, and presentation of research findings. Knowledge of these topics will enable students to carry out research and evaluation during their professional career. It is assumed that all students enrolling in this course already have a basic understanding of marketing terminology and concepts.

Learning Outcomes

At the end of this course, you should be able to:
1. evaluate and utilise market research performed by others
2. conduct basic market research

Prerequisites

(1) AFIS121 or AFIS122 or AFIS188; (2) MGMT202, MGMT204, MSCI210. At the discretion of the HOD, MSCI210 may be replaced by a suitable quantitative course of equivalent point value from other subjects.

Restrictions

BSAD312

Course Coordinator / Lecturer

Kevin Voges

Lecturer

John Watson

Dr John Watson - Terms 1 & 2
Dr Kevin Voges - Terms 3 & 4

Assessment

Assessment Due Date Percentage 
Alumni Project 21%
UCMA Project 15%
Test 1 10 Jun 2006 14%
SPSS Test 05 Sep 2006 10%
Market Research Project 17 Oct 2006 40%

Course links

Library portal

Notes

Departmental Academic Policies and Guidelines:
A summary of Departmental academic policies on course grading, aegrotat considerations, etc. is available under: http://www.mang.canterbury.ac.nz/courseinfo/acadpolicies.doc
If you want a hard copy of this document, please ask the course co-ordinator.  The Department assumes that you have read this document.

Indicative Fees

Domestic fee $925.00

International fee $3,779.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MGMT312 Occurrences

  • MGMT312-06W (U) Whole Year 2006 (University Campus)
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