MGMT316-06S1 (U) Semester One 2006 (University Campus)

International Marketing Strategy

28 points

Details:
Start Date: Monday, 20 February 2006
End Date: Sunday, 2 July 2006
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 5 March 2006
  • Without academic penalty (including no fee refund): Sunday, 28 May 2006

Description

This course examines the marketing of products outside a manufacturer’s home country. Particular emphasis is given to strategic issues in international marketing. A series of cases is used to illustrate the concepts being presented.

Students are assumed to enter the course with basic knowledge of marketing terminology and concepts.  The course focuses on integration and application of these in a variety of contexts, with a particular emphasis on analysis and formulation of marketing strategy in international areas.

Learning Outcomes

Upon completion of this course, you should be able to:
1. Thoroughly analyse the situation facing any product, brand or firm considering global marketing.
2. Define realistic global business objectives in light of this situation.
3. Identify strategies and tactics that could potentially be used to achieve the global objectives defined.
4. Recommend a feasible, integrated global marketing strategy to achieve the objectives defined and describe the tactics to be used to carry out this strategy.
5. Appropriately advocate and defend your recommendations verbally and in writing.
6. Work effectively as a member of a group tasked with a global marketing challenge.

Prerequisites

Restrictions

BSAD316

Course Coordinator

Kevin Voges

Guest Lecturer

Dr David Cohen

Assessment

Assessment Due Date Percentage 
Quiz 1 14 Mar 2006 10%
Quiz 2 04 May 2006 15%
Country Notebook 11 May 2006 20%
Quiz 3 01 Jun 2006 15%
Global Marketing Plan 08 Jun 2006 20%
Final Examination 20%

Textbooks / Resources

To be advised.

Course links

Library portal

Notes

Departmental Academic Policies
If you want a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 350 of the Enrolment Handbook 2007 (also in UC Calendar under “General Course and Examination Regulations”).

Indicative Fees

Domestic fee $925.00

International fee $3,779.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MGMT316 Occurrences

  • MGMT316-06S1 (U) Semester One 2006 (University Campus)
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