MKTG201-25S2 (C) Semester Two 2025

Marketing Management

15 points

Details:
Start Date: Monday, 14 July 2025
End Date: Sunday, 9 November 2025
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 27 July 2025
  • Without academic penalty (including no fee refund): Sunday, 28 September 2025

Description

Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.

Prerequisites

(1) MKTG100; and (2) A further 45 points  RP: MKTG202

Restrictions

MGMT210

Equivalent Courses

MGMT210

Recommended Preparation

Assessment

Assessment Due Date Percentage  Description
Marketing plan: proposal 15% Marketing plan: proposal
Marketing plan: report & presentation 45% Marketing plan: report & presentation
Final Examination 40% Final Examination

Textbooks / Resources

Required Texts

Marshall, G.W., & Johnston, M.W; Marketing management ; 4th ed; McGraw-Hill Irwin, 2023.

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG201 Occurrences

  • MKTG201-25S2 (C) Semester Two 2025
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