MKTG202-25S1 (C) Semester One 2025

Marketing Research

15 points

Details:
Start Date: Monday, 17 February 2025
End Date: Sunday, 22 June 2025
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 2 March 2025
  • Without academic penalty (including no fee refund): Sunday, 11 May 2025

Description

An introduction to marketing research and its applications, with an emphasis on research as an aid to management decision-making. Students in this course will be provided with a background in research methods, issues related to conducting marketing research, data analysis, and methods of evaluation related to marketing.

Prerequisites

(1) MKTG100; and (2) MSCI110 or STAT101; and (3) A further 15 points in MGMT or MSCI.

Assessment

Assessment Due Date Percentage 
Tutorial Attendance 10%
Video Interview (Individual) 10%
Survey Questionnaire (Individual) 10%
Quantitative Analysis (Group Work) 30%
Final Examination 40%

Textbooks / Resources

Required Texts

Babin, Barry J. , Zikmund, William G; Exploring marketing research ; Eleventh edition; Cengage Learning, 2016.

Malhotra, Naresh K; Marketing research : an applied orientation ; Seventh edition; Pearson, 2020.

Pallant, Julie; SPSS survival manual : a step by step guide to data analysis using IBM SPSS ; 7th edition; Allen & Unwin, 2020.

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG202 Occurrences

  • MKTG202-25S1 (C) Semester One 2025
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