MKTG202-26S1 (C) Semester One 2026

Marketing Research

15 points

Details:
Start Date: Monday, 16 February 2026
End Date: Sunday, 21 June 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 1 March 2026
  • Without academic penalty (including no fee refund): Sunday, 10 May 2026

Description

An introduction to marketing research and its applications, with an emphasis on research as an aid to management decision-making. Students in this course will be provided with a background in research methods, issues related to conducting marketing research, data analysis, and methods of evaluation related to marketing.

Prerequisites

MKTG100 and STAT101, and a further 15 points in MGMT

Assessment

Assessment Due Date Percentage 
Tutorial Participation 15%
Video Interview (Individual) 15%
Survey Questionnaire (Individual) 10%
Quantitative Analysis (Group Work) 30%
Final Examination 30%

Textbooks / Resources

Required Texts

Malhotra, Naresh K; Marketing research : an applied orientation ; Seventh edition; Pearson, 2020.

Recommended Reading

Babin, Barry J. , Zikmund, William G; Exploring marketing research ; Eleventh edition; Cengage Learning, 2016.

Pallant, Julie; SPSS survival manual : a step by step guide to data analysis using IBM SPSS ; 7th edition; Allen & Unwin, 2020.

Indicative Fees

Domestic fee $1,003.00

International fee $4,538.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG202 Occurrences

  • MKTG202-26S1 (C) Semester One 2026
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