Use the Tab and Up, Down arrow keys to select menu items.
The purpose of this course is to focus on why and how consumers make decisions and behave in certain ways. More specifically, it examines what motivates consumers, what captures their attention, and what retains their loyalty.
(1) MKTG100 or COMS105; and (2) A further 45 points.
MGMT204
Students must attend one activity from each section.
Domestic fee $1,003.00
International fee $4,538.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .