Services Marketing and Management

Learning Outcomes

• Upon completion of this course students should be able to:
  
• Describe the unique challenges involved in marketing and managing services.
  
• Demonstrate knowledge of a services marketing and management framework applied throughout the course.
  
• Describe the role of employees and customers in service co-creation, customer satisfaction, and service recovery.
  
• Explain different approaches for services marketing and management in various industries.
  
• Demonstrate team working skills by presenting group work and verbally defending recommendations.
  
• Demonstrate report writing skills both in group and individual work using an appropriate structure, correct spelling, correct grammar and correct referencing.
  
• Demonstrate analytical thinking and problem-solving skills to address specific services marketing and management problems.
  
  Learning Objectives, BCom
  This course addresses the BCom learning goals and it is anticipated that students can:
  
• Demonstrate advanced knowledge and understanding of and be able to critically evaluate and apply this knowledge to, key topics and issues related to Services Marketing and Management.
  
• Obtain key skills and attributes sought by employers within the fields of Services Marketing and Management such as analytical skills, problem solving skills, communication skills, and ability to work in teams.
  
• Demonstrate awareness and understanding of the nature of biculturalism in Aotearoa New Zealand, and its relevance to the field of Marketing and Management.
  
• Graduates demonstrate an understanding of the thinking, norms and practices that underpin the management and marketing of services in organisations, and reflect on their own performance and experience within that context.
  
• Graduates understand the influence of global conditions on services marketing and management and to be competent in engaging with international and multi-cultural contexts.
  
  For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attributes specified below:

	Critically competent in a core academic discipline of their award Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
	Employable, innovative and enterprising Students will develop key skills and attributes sought by employers that can be used in a range of applications.
	Biculturally competent and confident Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
	Engaged with the community Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.
	Globally aware Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

Prerequisites

Restrictions

For further information see Management, Marketing and Tourism .