MKTG240-21S1 (C) Semester One 2021

Tourism, Hospitality & Events Management

15 points

Details:
Start Date: Monday, 22 February 2021
End Date: Sunday, 27 June 2021
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 7 March 2021
  • Without academic penalty (including no fee refund): Friday, 14 May 2021

Description

This course exposes students to the tourism system and critically discusses its components. The course equips students with an understanding of tourism, hospitality and events industry globally and in New Zealand.

The foundations of the tourism system and its components are critically evaluated. Lectures and assessments introduce students to the tourism, hospitality and events industry at global, national and local levels. Core management and marketing activities in these industries are outlined and discussed. The role, use and management of cultural resources for tourism purposes is emphasized.

The course is designed to introduce students to the tourism, hospitality and event industries and their key components. Students will also be exposed to planning and marketing activities in the tourism industry. The assigned readings and lectures will also help students to understand the impacts of tourism on individuals, organizations and communities, with a particular emphasis on cultural resources.

Relationship to Other Courses
This course is a prerequisite for MKTG340 (Event Management and Marketing) and MKTG349 (Applied Tourism Management and Marketing Project). It is also recommended for MKTG314 (Tourism Marketing and Management) and MKTG317 (Sustainable Tourism Enterprises).

Workload
The estimated workload breakdown for MKTG240S1 is:
Lectures 24
Lecture preparation 24
Final Exam 22
Essay 30
Applied Group  Project 50
Total 150 hours

Learning Outcomes

  • The objectives of the course are:
  • LO1: Describe the tourism system and critically evaluate its components
  • LO2: Assess the role of hospitality and events in supporting the tourism industry and its impacts (economic, socio-cultural, and environmental)
  • LO3: Evaluate the strategy and marketing activities in the tourism, hospitality and events industry
  • LO4: Understand and discuss the tourism-related cultural and social resources (Māori, Pasifika and Post-colonial Cultures) of Aotearoa


    Graduate Attributes
    This course will provide students with an opportunity to develop the Graduate Attributes specified below:

  • Critically competent in a core academic discipline of their award
  • Biculturally competent and confident
  • Engaged with community
  • Globally aware


    Learning Objectives, BCom
  • Students have an in-depth understanding of their majoring subject and are able to critically evaluate and, where applicable, apply this knowledge to topics/issues within the discipline.
  • Students have a broad understanding of the key domains of commerce.
  • Students will develop key skills and attributes sought by employers which can be used in a range of applications.
  • Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
  • Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

    For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.

      • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Biculturally competent and confident

      Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.

      Engaged with the community

      Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

Prerequisites

Timetable Note

LECTURES FOR THIS COURSE ARE RECORDED
The overall pass mark for this course is 50%.

Course Coordinator / Lecturer

Girish Prayag

Assessment

Assessment Due Date Percentage  Description
Essay 31 Mar 2021 25% Essay (2500 words)
Applied Group Project 19 May 2021 35% Applied Group Project
Final Examination 40% Final Examination


Assessments in this course are designed to measure the extent to which a student is able to recognise and understand the components of the tourism system, linking planning and marketing activities to these components, and identifying the tourism related cultural resources in Aotearoa, New Zealand.

Textbooks / Resources

Required Texts

Cooper, Chris , Hall, Colin Michael; Contemporary tourism : an international approach ; Fourth edition; Goodfellow Publishers Limited, 2019 (There will be assigned readings from peer-reviewed journal articles to help you with your essay and applied project).

Notes

Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
A summary of Departmental academic policies on course grading, special considerations, etc. is available under: https://www.canterbury.ac.nz/business/departments/. The Department assumes that you have read this document.

You should also read the following:
• UC Business School Student Handbook on the UC Business School Students Learn page https://learn.canterbury.ac.nz/course/view.php?id=7744
• General Course and Examination Regulations http://www.canterbury.ac.nz/regulations/general/general_regs_enrolment_courses.shtml

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $831.00

International fee $3,875.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG240 Occurrences

  • MKTG240-21S1 (C) Semester One 2021
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