MKTG241-22S2 (C) Semester Two 2022

Hospitality Marketing and Management

15 points

Details:
Start Date: Monday, 18 July 2022
End Date: Sunday, 13 November 2022
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 31 July 2022
  • Without academic penalty (including no fee refund): Sunday, 2 October 2022

Description

In this course, students will learn about both the strategic and operational side of hospitality businesses, with a focus on marketing aspects. Students will typically learn about food and beverage management and housekeeping management as well as the marketing practices of different sectors in the hospitality industry.

This course is recommended for those interested in MKTG349 (Applied Tourism Management and Marketing Project). It is also recommended for MKTG314 (Tourism Marketing and Management) and MKTG317 (Sustainable Tourism Enterprises)

Workload
The estimated workload breakdown for MKTG241S2 is:
Lectures 24
Lecture Preparation 24
Online Test & Preparation 47
Individual Assessment 30
Applied Group  Project 25
Total 150 hours

Learning Outcomes

  • The objectives of the course are:
  • LO1: Explain the nature of the hospitality industry and distinguish between various hospitality sectors, product and services.
  • LO2: Critically assess the marketing aspects of hospitality businesses.
  • LO3: Evaluate the strategies of hospitality operations in terms of food and beverage, guest-relations and housekeeping management.
  • LO4: Understand and discuss other facets of hospitality operations such as employee management, innovation and new product management.

    Learning Objectives, BCom
  • Students have an in-depth understanding of their majoring subject and are able to critically evaluate and, where applicable, apply this knowledge to topics/issues within the discipline.
  • Students have a broad understanding of the key domains of commerce.
  • Students will develop key skills and attributes sought by employers which can be used in a range of applications.
  • Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
  • Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

    For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.

      • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

Prerequisites

Timetable Note

Lectures for this course are recorded on Echo 360.
The overall pass mark for this course is 50%.

Course Coordinator / Lecturer

Richard Aquino

Lecturer

Michael Hall

Assessment

Assessment Due Date Percentage  Description
Review of Industry Practices 26 Aug 2022 30% Due on LEARN by 10:00pm
Applied Group Project 07 Oct 2022 35% Presentation and Report
Online Test 19 Oct 2022 35% Due 2:00-4:00pm on LEARN


Assessments in this course are designed to evaluate the extent to which a student is able to understand the different facets of the hospitality industry and critically evaluate marketing aspects as well as other operational strategies.

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use the Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Recommended Reading

Buttle, Francis. , Bowie, David; Hospitality marketing : principles and practice ; Fourth edition ; Routledge, 2023.

Gossling, Stefan , Hall, C. Michael; The sustainable chef : the environment in culinary arts, restaurants, and hospitality ; Routledge, 2022.

A list recommended readings and other tasks will be distributed weekly via links on the lecture slides. It is essential that students regularly consult both LEARN and the lecture slides for information about readings and other tasks that are necessary to pass the course. In addition to academic sources, extensive use will be made of news articles, case studies, and online videos. Students will also be expected to conduct their own literature searches to identify, understand, critique, and apply relevant materials.

Notes

Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $845.00

International fee $3,975.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG241 Occurrences

  • MKTG241-22S2 (C) Semester Two 2022
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