MKTG241-25S2 (C) Semester Two 2025

Hospitality Marketing and Management

15 points

Details:
Start Date: Monday, 14 July 2025
End Date: Sunday, 9 November 2025
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 27 July 2025
  • Without academic penalty (including no fee refund): Sunday, 28 September 2025

Description

In this course, students will learn about both the strategic and operational side of hospitality businesses, with a focus on marketing aspects. Students will typically learn about food and beverage management and housekeeping management as well as the marketing practices of different sectors in the hospitality industry.

Prerequisites

Textbooks / Resources

Recommended Reading

Gössling, S., & Hall, C. M; The sustainable chef: The environment in culinary arts, restaurants, and hospitality ; Routledge, 2022.

Gursoy, D., Buttle, F., & Bowie, D; Hospitality marketing: Principles and practices ; 4th ed; Routledge, 2023.

Legrand, W., Chen, J. S., & Laeis, G. C. M; Sustainability in the hospitality industry: Principles of sustainable operations ; Routledge, 2022.

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG241 Occurrences

  • MKTG241-25S2 (C) Semester Two 2025
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