MKTG309-25S1 (C) Semester One 2025

International Marketing

15 points

Details:
Start Date: Monday, 17 February 2025
End Date: Sunday, 22 June 2025
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 2 March 2025
  • Without academic penalty (including no fee refund): Sunday, 11 May 2025

Description

This course introduces students to core topics in international marketing. The course is fundamental to almost all career paths for students in the marketing field with firms that have an international dimension to their marketing strategies. The course is also complementary to the other offerings in International Business.

Learning Outcomes

The objectives of the course are:
1. Acquire an understanding of how international marketing differs from domestic marketing
2. Acquire an understanding of the economic, cultural, social, political, and legal environments of
different countries and political/economic regions and an awareness of how they affect marketing.
3. Identify and analyse the influence and impacts of the international marketing environment on
strategic and tactical decision-making.
4. Understand the methods for determining which overseas markets to target with respect to
internationalisation strategies and different modes of market entry.
5. Identify and evaluate opportunities for international market development in order to maximise
competitive advantage
6. Research and design a market entry strategy for a selected international market opportunity as part of the preparation of an international marketing programme.

Prerequisites

At least 30 points of 200-level courses in MKTG

Restrictions

MGMT316

Timetable 2025

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Friday 13:00 - 15:00 C3 Lecture Theatre
17 Feb - 6 Apr
28 Apr - 1 Jun

Timetable Note

Lectures for this course are recorded using the ECHO360 lecture recording system. Please note that in some cases some material may not be available on Learn because of commercial sensitivity.

Course Coordinator / Lecturer

Michael Hall

Lecturer

Sussie Morrish

Assessment

Assessment Due Date Percentage 
Individual Assignment (Country Brief) 30%
Individual Class Test 35%
Group Market Entry Assignment 35%


The ‘45% rule’ does not apply to this course. That is, students do not need to reach 45% weighted average across invigilated assessments. Please refer to https://learn.canterbury.ac.nz/course/view.php?id=7744 for further information.

In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

TThere is no set text for this course. However, essential readings are placed on LEARN.
Essential and other recommended readings are available through the library and online. Readings and course content with identified essential, recommended and further reading are noted online on LEARN during the course. It is essential that students consult LEARN regularly for information with respect to readings and tasks that are essential to passing the course. Students will also be expected to do their own literature research in addition to readings provided. In addition, extensive use will also be made of publication links, websites and streaming video.

Course links

LEARN

Indicative Fees

Domestic fee $946.00

International fee $4,363.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG309 Occurrences

  • MKTG309-25S1 (C) Semester One 2025