MKTG314-17S1 (C) Semester One 2017

Tourism Marketing and Management

15 points

Details:
Start Date: Monday, 20 February 2017
End Date: Sunday, 25 June 2017
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 5 March 2017
  • Without academic penalty (including no fee refund): Sunday, 21 May 2017

Description

An integrated course that examines contemporary strategies and issues in tourism marketing and management for destinations, firms, national and regional tourism organisations.

The estimated workload for this course is about 150 hours. This is made up as follows:
Lectures 24 hours
Assignments 80 hours
Lecture preparation and follow-up 46 hours

Learning Outcomes

  • This course aims to provide a comprehensive framework for understanding contemporary tourism marketing and management and the effects of tourism development at various scales ranging from the destination through to the individual. Examples will be provided from both New Zealand and internationally. Where possible examples will be provided from Christchurch and the wider Canterbury region. Attention is given to the understanding of key concepts in the tourism studies field including temporary mobility, the tourism system, accessibility, place marketing and promotion, tourism area life cycle, sustainable tourism, and the construction of the tourism experience. The course also aims to provide students with tools for critical analysis of activities within the tourism sector with respect to marketing and promotion strategies and emerging issues related to the externalities of tourism development, including the interrelationships between tourism and issues in the business environment such as security, global environmental change and the end of oil debate.

    Upon completion of this course students should be able to:

  • Appreciate the significance of concepts of temporary mobility for understanding contemporary tourism phenomena in New Zealand and internationally.
  • Understand tourism development processes in different environmental contexts.
  • Understand the multiple dimensions of the tourism product concept and its implications for tourism marketing and management.
  • Understand a constraints based approach to the identification of tourism markets.
  • Understand the services dimension of tourism marketing and management.
  • Critically evaluate destination branding and marketing campaigns.
  • Have improved independent research, critical analysis, and written communication skills.

    BCom Learning Goals
    Goal 1: Graduates can demonstrate advanced knowledge of their selected subject
    major, informed by the broader context of Commerce;
    Goal 2: Graduates are able to use analytical thinking and problem-solving skills to
    address specific problems;
    Goal 3: Graduates can understand issues from a range of ethical, global and
    multicultural perspectives;
    Goal 4: Graduates are able to communicate effectively both orally and in written
    form.

    MGMT314 explicitly addresses the BCom Learning Goal 4 (Graduates are able to communicate effectively both orally and in written form). Written communication is assessed in this course through the assignments.

Prerequisites

Any 45 points 200-level ECON, MGMT, MKTG, MSCI, POLS, PSYC, SOCI, GEOG or other social science approved by the Head of Department

Restrictions

MGMT340

Equivalent Courses

MGMT340

Timetable Note

Consulting hours for Professor Hall: Available for consultation as arranged Tuesdays 11-12pm and via email and skype.

Course Coordinator / Lecturer

Michael Hall

Assessment

Assessment Due Date Percentage  Description
Research Assignment (Market Brief) (2,000-2,500 words) 31 Mar 2017 30% Research Assignment (Market) Brief (2,000-2,500 words)
Research Assignment (3-3,500 words) or Group Research Assignment (5-6,000 words) 17 May 2017 40% Research Assignment (3-3,500 words) or Group Research Assignment (5-6,000 words)
Takehome Short Answer Test or Individual Assignment (3,000 word ) 01 Jun 2017 30% Takehome Short Answer Test or Individual Assignment (3,000 word)


The questions for the take-home short answer test will be available on Friday, 27 May 2016.

Detailed information on assessment will be available on Learn. All assignments must be submitted via Learn.

Grades will follow departmental policies with respect to the grading of undergraduate courses.

Textbooks / Resources

Required Texts

Cooper, Chris,1952- , Hall, Colin Michael; Contemporary tourism : an international approach ; Third edition;

Hall, Colin Michael; Tourism and social marketing ; (Second half of course. This provides a specific context to social marketing and behavioural change issues in a tourism context).

Both books are also available from the library and for purchase from the bookstore. The books can also be purchased as ebooks from the publishers and are available on Kindle as well.

Other highly recommended readings are available through the Library. Readings and course content with identified essential, recommended and further reading are also available online on Learn during the course. It is essential that students consult Learn regularly for information with respect to readings and tasks that are essential to passing the course. Students will also be expected to do their own literature research in addition to readings provided. In addition extensive use will also be made of publication links, websites and streaming video.

Notes

Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Coversheets - Group and Individual

Indicative Fees

Domestic fee $775.00

International fee $3,188.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG314 Occurrences

  • MKTG314-17S1 (C) Semester One 2017