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Marketing for Behavioural Change focuses on the planning and implementation of programmes designed to bring about social change, using concepts from commercial marketing. It is geared toward furthering a cause, raising money, raising awareness and public education, or bringing about social change. Students will be exposed to a diverse range of not-for-profit and for-profit organisations that embody socially responsible and social-change driven missions.
Workload24 (12x2) hours of in class lectures24 (12x2) hours of lecture preparation24 hours of test preparation24 (12x2) hours of diary reflection and writing40 hours of assessment preparation4 hours of assessment writing 10 hours of online discussion
Upon completion of this course students should be able to:Appreciate the significance of concepts of social marketing for profit and non-profit organisations in New Zealand and internationally.Understand social marketing campaign strategy.Understand the role of the media in social marketing.Understand the services dimension of social marketing.Have improved independent research, critical analysis, and written communication skills.
Any 45 points 200-level or above in COMS, MGMT, MKTG, PSYC or SOCI
MGMT341
Ekant Veer
Assessment in this course is designed to measure the extent to which a student is able to recognise and apply marketing concepts. It is also intended to reward those who: • Consistently do the readings and other assignments on schedule, • Regularly attend lectures.Weightings and descriptions of the various pieces of assessment are available on LEARN. Please ensure you check Learn regularly for the most up to date information about the assessment for this course.GradingAll marks will be scaled in line with University of Canterbury regulations. You should not regard 50% as a pass mark.
Donovan, Rob , Henley, Nadine; Principles and practice of social marketing : an international perspective ; Fully updated ed., New international ed; Cambridge University Press, 2010.
MKTG315S2 Course Outline LEARN
Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Coversheets - Group and Individual
Domestic fee $709.00
International fee $3,063.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .