MKTG315-15S2 (C) Semester Two 2015

Marketing for Behavioural Change

15 points

Details:
Start Date: Monday, 13 July 2015
End Date: Sunday, 15 November 2015
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 26 July 2015
  • Without academic penalty (including no fee refund): Sunday, 11 October 2015

Description

Marketing for Behavioural Change focuses on the planning and implementation of programmes designed to bring about social change, using concepts from commercial marketing. It is geared toward furthering a cause, raising money, raising awareness and public education, or bringing about social change. Students will be exposed to a diverse range of not-for-profit and for-profit organisations that embody socially responsible and social-change driven missions.

Workload
24 (12x2) hours of in class lectures
24 (12x2) hours of lecture preparation
24 hours of test preparation
24 (12x2) hours of diary reflection and writing
40 hours of assessment preparation
4 hours of assessment writing
10 hours of online discussion

Learning Outcomes

  • Upon completion of this course students should be able to:

  • Appreciate the significance of concepts of social marketing for profit and non-profit organisations in New Zealand and internationally.
  • Understand social marketing campaign strategy.
  • Understand the role of the media in social marketing.
  • Understand the services dimension of social marketing.
  • Have improved independent research, critical analysis, and written communication skills.

    BCom Learning Goals
    Goal 1: Graduates can demonstrate advanced knowledge of their selected subject
    major, informed by the broader context of Commerce;
    Goal 2: Graduates are able to use analytical thinking and problem-solving skills to
    address specific problems;
    Goal 3: Graduates can understand issues from a range of ethical, global and
    multicultural perspectives;
    Goal 4: Graduates are able to communicate effectively both orally and in written
    form.

    Learning Goal  Assessed with:
    1: Test, Final Assignment
    2: Test, Final Assignment
    3: Diary Reflection, Final Assignment
    4: Test, Diary reflection, Final Assignment, in class and online discussions

Prerequisites

Any 45 points 200-level or above in COMS, MGMT, MKTG, PSYC or SOCI

Restrictions

MGMT341

Equivalent Courses

MGMT341

Timetable Note

No tutorials.

Course Coordinator / Lecturer

Ekant Veer

Assessment

Assessment Due Date Percentage  Description
Take Home Test 20 Aug 2015 35% Take Home Test
Diary Assignment 22 Oct 2015 20% Diary Assignment
Individual Assignment 22 Oct 2015 45% Individual Assignment


Assessment in this course is designed to measure the extent to which a student is able to recognise and apply marketing concepts. It is also intended to reward those who:
• Consistently do the readings and other assignments on schedule,
• Regularly attend lectures.

Weightings and descriptions of the various pieces of assessment are available on LEARN.  Please ensure you check Learn regularly for the most up to date information about the assessment for this course.

Grading
All marks will be scaled in line with University of Canterbury regulations. You should not regard 50% as a pass mark.

Textbooks / Resources

Required Texts

Donovan, Rob , Henley, Nadine; Principles and practice of social marketing : an international perspective ; Fully updated ed., New international ed; Cambridge University Press, 2010.

Notes

Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Coversheets - Group and Individual

Indicative Fees

Domestic fee $737.00

International fee $3,125.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG315 Occurrences

  • MKTG315-15S2 (C) Semester Two 2015
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