MKTG315-24S2 (C) Semester Two 2024

Marketing for Behavioural Change

15 points

Details:
Start Date: Monday, 15 July 2024
End Date: Sunday, 10 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 28 July 2024
  • Without academic penalty (including no fee refund): Sunday, 29 September 2024

Description

Marketing for Behavioural Change focuses on the planning and implementation of programmes designed to bring about social change, using concepts from commercial marketing. It is geared toward furthering a cause, raising money, raising awareness and public education, or bringing about social change. Students will be exposed to a diverse range of not-for-profit and for-profit organisations that embody socially responsible and social-change driven missions.

Learning Outcomes

Upon completion of this course students should be able to:
1. Appreciate the significance of concepts of social marketing for profit and non-profit organisations in New Zealand and internationally.
2. Understand social marketing campaign strategy.
3. Understand the role of the media in social marketing.
4. Understand the services dimension of social marketing.
5. Have improved independent research, critical analysis, and written communication skills.

Prerequisites

Any 60 points at 200-level or above

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Wednesday 14:00 - 16:00 E8 Lecture Theatre
15 Jul - 18 Aug
9 Sep - 20 Oct

Examinations, Quizzes and Formal Tests

Test A
Activity Day Time Location Weeks
01 Wednesday 14:00 - 16:00 Online Delivery
19 Aug - 25 Aug

Timetable Note

No tutorials.

Course Coordinator

Ann-Marie Kennedy

Lecturer

Johnpaul Smith

Assessment

Assessment Due Date Percentage 
Diary Assignment 30%
Concepts Test 30%
Group Assignment 40%


The ‘45% rule’ does not apply to this course. That is, students do not need to reach 45% weighted average across invigilated assessments. Please refer to https://learn.canterbury.ac.nz/course/view.php?id=7744 for further information.

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

Required Texts

Donovan, R. & Henley, N; Principles and practice of social marketing an international perspective ; Cambridge University Press, 2010.

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG315 Occurrences

  • MKTG315-24S2 (C) Semester Two 2024