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This course offers an overview of macro marketing perspectives of sustainable tourism enterprises and destinations. The course prepares students for an in-depth understanding of how tourism marketing impacts and is impacted by the broader tourism system. Organisational and individual behaviours are discussed as well as mechanisms to enable sustainable tourism enterprises and destinations.
WorkloadThe estimated workload for this course is about 150 hours. This is made up as follows:Lectures 24 hours Assignments 80 hours Lecture preparation and follow-up 46 hours
BCom Learning Goals: Goal 1: Graduates can demonstrate advanced knowledge of their selected subject major, informed by the broader context of Commerce;Goal 2: Graduates are able to use analytical thinking and problem-solving skills to address specific problems;Goal 3: Graduates can understand issues from a range of ethical, global and multicultural perspectives;Goal 4: Graduates are able to communicate effectively both orally and in written form;Goal 5: Graduates are aware of and understand the relevance of biculturalism in Aotearoa New Zealand.At the completion of the course students should have: 1. A critical understanding of macro-marketing concepts and their relevance to tourism businesses, destinations, and markets and to the broader society. 2. An understanding of the nature of the tourism marketing systems within New Zealand and beyond. 3. An ability to apply tourism macro-marketing concepts to analyse tourism and hospitality issues and generate and reflect on potential solutions 4. A critical understanding of the relevance of biculturalism to the business of tourism in Aotearoa New Zealand.
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Biculturally competent and confident
Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
Engaged with the community
Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.
Globally aware
Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.
(1) MKTG100; and (2) 60 points from any 200 level ECON, MGMT, MKTG, MSCI, POLS, PSYC, SOCI, GEOG or other social science subjects approved by the Head of Department. RP: MKTG314
MKTG314
Girish Prayag
Gyan Nyaupane
Consulting hours for Professor Nyaupane and Associate Professor Prayag:Thursday 12pm-1pm, or at any other times by appointment only.
Detailed information on assessment will be available on Learn. All assignments must be submitted via Learn and printed copy submitted in assignment box on Level 2, MereMere (Business and Law Building).GradingGrades will follow departmental policies with respect to the grading of undergraduate courses.
Cohen, Scott A. et al; Understanding and Governing Sustainable Tourism Mobility : Psychological and Behavioural Approaches ; Taylor and Francis, 2014.
Gossling, Stefan , Hall, Colin Michael, Scott, Daniel; The Routledge handbook of tourism and sustainability ; Routledge, 2015.
Singh, Tejvir,1930- , Singh, Tejvir; Critical debates in tourism ; Channel View Publications, 2012.
Hall, C.M., Prayag, G. & Amore, A. (2018) Tourism and Resilience, Channelview, Bristol.There is no set text for this course.Other highly recommended readings are available through the library. Readings and course content with identified essential, recommended and further reading are also available online on LEARN during the course. It is essential that students consult LEARN regularly for information with respect to readings and tasks that are essential to passing the course. Students will also be expected to do their own literature research in addition to readings provided. In addition extensive use will also be made of publication links, websites and streaming video.
LEARN Coversheets - Group and Individual
Departmental Academic PoliciesThe Department assumes that you have read this document.You should also read the General Course and Examination RegulationsDishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Domestic fee $790.00
International fee $3,350.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .