MKTG317-23S2 (C) Semester Two 2023

Sustainable Tourism Enterprises and Destinations

15 points

Details:
Start Date: Monday, 17 July 2023
End Date: Sunday, 12 November 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 30 July 2023
  • Without academic penalty (including no fee refund): Sunday, 1 October 2023

Description

This course offers an overview of macro marketing perspectives of sustainable tourism enterprises and destinations. The course prepares students for an in-depth understanding of how tourism marketing impacts and is impacted by the broader tourism system. Organisational and individual behaviours are discussed as well as mechanisms to enable sustainable tourism enterprises and destinations.

Workload
The estimated workload breakdown for MKTG317 is:
Lectures 20 hours
Class Activities 4 hours
Case Study Preparation 30 hours
Macromarketing Project Preparation 50 hours
Lecture Preparation 46 hours
Total 150 hours

Learning Outcomes

  • The objectives of the course are:
  • A critical understanding of macromarketing concepts and their relevance to tourism businesses, destinations, and markets and to the broader society.
  • An understanding of the nature of the tourism marketing systems within New Zealand and beyond.
  • An ability to apply macromarketing concepts to analyse sustainable tourism issues and policies, and generate and reflect on potential solutions.
  • A critical understanding of the relevance of biculturalism to the business of tourism in Aotearoa New Zealand.


    Learning Objectives, BCom
  • Students have an in-depth understanding of their majoring subject and are able to critically evaluate and, where applicable, apply this knowledge to topics/issues within the discipline.
  • Students have a broad understanding of the key domains of commerce.
  • Students will develop key skills and attributes sought by employers which can be used in a range of applications.
  • Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
  • Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

    For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.

      • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Biculturally competent and confident

      Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

Prerequisites

(1) MKTG100; and (2) A further 45 points at 200-level or above.

Timetable Note

Lectures for MKTG317-23S2 are recorded using the ECHO360 lecture recording system.

Course Coordinator / Lecturer

Richard Aquino

Assessment

Assessment Due Date Percentage 
Class Activities 20%
Case Study 25 Aug 2023 35%
Tourism Macromarketing Project Presentation 09 Oct 2023 15%
Tourism Macromarketing Project Report 09 Oct 2023 30%


This course involves writing a case study of tourism businesses and organisations, and completing a project on a particular macro-marketing issue affecting a specific location in Aotearoa New Zealand. Students will select and explore sustainable tourism initiatives and practices of tourism businesses and organisations in Aotearoa New Zealand. Students will undertake research related activities to complete the case study and macromarketing project. Apart from demonstrating critical understanding of how macromarketing and tourism policy may create sustainable tourism enterprises and destinations, students will need to show that they understand the relevance of biculturalism in the context of their area of study, and that they have applied perspectives of mana whenua.

To pass this course you must not only achieve a final grade of 50% or higher, but also achieve a weighted average grade of at least 45% across all invigilated assessments.

Textbooks / Resources

Recommended Reading

Fennell, David A. , Cooper, Chris; Sustainable tourism : principles, contexts and practices ; Channel View Publications, 2020.

Hall, Colin Michael , Prayag, Girish, Amore, Alberto; Tourism and resilience : individual, organisational and destination perspectives ; Channel View Publications, 2018.

Spenceley, Anna , Edward Elgar Publishing; Handbook for sustainable tourism practitioners : the essential toolbox ; Edward Elgar Publishing, 2021.

A list recommended readings and other tasks will be distributed weekly via links on the lecture slides. It is essential that students regularly consult both LEARN and the lecture slides for information about readings and other tasks that are necessary to pass the course. In addition to academic sources, extensive use will be made of news articles, case studies, and online videos. Students will also be expected to conduct their own literature searches to identify, understand, critique, and apply relevant materials.

There is no prescribed textbook, but recommended books and databases (available online via the library)

Database
CABI Tourism Cases

Course links

LEARN

Notes

Class Representative
A class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA http://www.ucsa.org.nz/support/. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $868.00

International fee $4,075.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG317 Occurrences

  • MKTG317-23S2 (C) Semester Two 2023
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