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This course offers an overview of macro marketing perspectives of sustainable tourism enterprises and destinations. The course prepares students for an in-depth understanding of how tourism marketing impacts and is impacted by the broader tourism system. Organisational and individual behaviours are discussed as well as mechanisms to enable sustainable tourism enterprises and destinations.
The objectives of the course are:1. A critical understanding of macromarketing concepts and their relevance to tourism businesses, destinations, and markets and to the broader society. 2. An understanding of the nature of the tourism marketing systems within Aotearoa New Zealand and beyond.3. An ability to apply macromarketing concepts to analyse sustainable tourism issues and policies, and generate and reflect on potential solutions.4. A critical understanding of the relevance of biculturalism to the business of tourism in Aotearoa New Zealand
(1) MKTG100; and (2) A further 45 points at 200-level or above.
Students must attend one activity from each section.
Lectures for MKTG317-24S2 are recorded using the ECHO360 lecture recording system.
Richard Aquino
The ‘45% rule’ does not apply to this course. That is, students do not need to reach 45% weighted average across invigilated assessments. Please refer to https://learn.canterbury.ac.nz/course/view.php?id=7744 for further information.Assessment in Te Reo MāoriIn recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following: Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.
Fennell, David A. , Cooper, Chris; Sustainable tourism : principles, contexts and practices ; Channel View Publications, 2020.
Hall, Colin Michael,1961- , Prayag, Girish, Amore, Alberto; Tourism and resilience :individual, organisational and destination perspectives ; Channel View Publications, 2018.
Spenceley, A; Handbook for sustainable tourism practitioners: The essential toolbox ; Edward Elgar, 2020.
LEARN
Field trip on 13-14 September 2024Waitaki Whitestone UNESCO Global Geopark
Domestic fee $893.00
International fee $4,200.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .