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This course offers an overview of macro marketing perspectives of sustainable tourism enterprises and destinations. The course prepares students for an in-depth understanding of how tourism marketing impacts and is impacted by the broader tourism system. Organisational and individual behaviours are discussed as well as mechanisms to enable sustainable tourism enterprises and destinations.
The objectives of the course are:1. A critical understanding of macromarketing concepts and their relevance to tourism businesses, destinations, and markets and to the broader society. 2. An understanding of the nature of the tourism marketing systems within Aotearoa New Zealand and beyond.3. An ability to apply macromarketing concepts to analyse sustainable tourism issues and policies, and generate and reflect on potential solutions.4. A critical understanding of the relevance of biculturalism to the business of tourism in Aotearoa New Zealand
(1) MKTG100; and (2) A further 45 points at 200-level or above.
Students must attend one activity from each section.
Lectures for MKTG317-25S2 are recorded using the ECHO360 lecture recording system.
Richard Aquino
*Notes: This course includes a compulsory overnight field trip required to observe and collect data for developing sustainability action plans for a tourism destination. Students are required to submit field notes and reflection (15%) as an assessment. The data collected from the field trip will be used for a Macromarketing Project Report (30%) and Presentation (10%). This course involves writing a case analysis of a proposed destination management plan in Aotearoa New Zealand, and completing a group project on a particular macromarketing issue affecting a specific location in Aotearoa New Zealand. Students will undertake research-related activities to complete the case analysis and macromarketing project. A compulsory overnight field trip is offered to assist students in collecting field information for developing sustainable tourism strategies. Apart from demonstrating critical understanding of how macromarketing and tourism policy may create sustainable tourism enterprises and destinations, students will need to show that they understand the relevance of biculturalism in the context of their area of study, and that they have applied perspectives of mana whenua.The ‘45% rule’ does not apply to this course. That is, students do not need to reach 45% weighted average across invigilated assessments. Please refer to https://learn.canterbury.ac.nz/course/view.php?id=7744 for further information.Assessment in Te Reo MāoriIn recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following: Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.
Spenceley, A; Handbook for sustainable tourism practitioners: The essential toolbox ; Edward Elgar, 2020.
Fennell, David A. , Cooper, Chris; Sustainable tourism : principles, contexts and practices ; Channel View Publications, 2020.
Hall, Colin Michael,1961- , Prayag, Girish, Amore, Alberto; Tourism and resilience :individual, organisational and destination perspectives ; Channel View Publications, 2018.
LEARN
Compulsory overnight field trip to Waitaki Whitestone UNESCO Global Geopark. The fee for the trip is $350
Domestic fee $946.00
International fee $4,363.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .