MKTG317-25S2 (C) Semester Two 2025

Sustainable Tourism Enterprises and Destinations

15 points

Details:
Start Date: Monday, 14 July 2025
End Date: Sunday, 9 November 2025
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 27 July 2025
  • Without academic penalty (including no fee refund): Sunday, 28 September 2025

Description

This course offers an overview of macro marketing perspectives of sustainable tourism enterprises and destinations. The course prepares students for an in-depth understanding of how tourism marketing impacts and is impacted by the broader tourism system. Organisational and individual behaviours are discussed as well as mechanisms to enable sustainable tourism enterprises and destinations.

Prerequisites

(1) MKTG100; and (2) A further 45 points at 200-level or above.

Assessment

Assessment Due Date Percentage  Description
Project Proposal 20% Project Proposal
Test 30% Test
Project Presentation 20% Project Presentation
Project Industry Recommendations 30% Project Industry Recommendations

Textbooks / Resources

Required Texts

Spenceley, A; Handbook for sustainable tourism practitioners: The essential toolbox ; Edward Elgar, 2020.

Recommended Reading

Fennell, David A. , Cooper, Chris; Sustainable tourism : principles, contexts and practices ; Channel View Publications, 2020.

Hall, Colin Michael,1961- , Prayag, Girish, Amore, Alberto; Tourism and resilience :individual, organisational and destination perspectives ; Channel View Publications, 2018.

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG317 Occurrences

  • MKTG317-25S2 (C) Semester Two 2025
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