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The purpose of this course is to introduce students to advanced consumer behaviour and research, and for students to develop the ability to integrate the various theories and research findings presented.
Subject to approval of the Head of Department
MGMT423
Lectures will be held Mondays 1:00 - 3:00pm in MacMillan Brown 208
For further information see Management, Marketing and Tourism Head of Department
Domestic fee $753.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .