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The purpose of this course is to introduce students to advanced consumer behaviour and research, and for students to develop the ability to integrate the various theories and research findings presented.
This course covers the principles and theories of advanced consumer behavior. The purpose of this course is to introduce students to the process of experimental research in consumer behaviour. To achieve this goal, students will be involved in the actual development of a research design and will be responsible for the development of a research instrument, collection of the data in the field and analysis of the results. The process of experimental research has its roots in the scientific method, where one or more factors are manipulated within a very controlled setting to eliminate extraneous influences. The course will cover some of the key components of the literature on experimental research. The knowledge gained in this area can act as a stepping-stone for future research endeavours. Therefore, the course will focus on multiple theoretical and methodological issues but also involve a significant "hands-on" component as well.
By the end of the course students should be able to:Demonstrate an understanding of the experimental research process;Constructively read and decipher research articles and papers in the field;Elaborate an experimental research design based on a predefined research problem;Develop a research instrument and stimulus material for the experiment;Collect and analyse the data;Write a journal-style article presenting the research.
Subject to approval of the Head of Department
MGMT423
David Fortin
No textbooks, readings will be provided via LEARN
Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Domestic fee $783.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .