MKTG603-26S1 (C) Semester One 2026

Advanced Consumer Behaviour

15 points

Details:
Start Date: Monday, 16 February 2026
End Date: Sunday, 21 June 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 1 March 2026
  • Without academic penalty (including no fee refund): Sunday, 10 May 2026

Description

The purpose of this course is to introduce students to advanced consumer behaviour and research, and for students to develop the ability to integrate the various theories and research findings presented.

Prerequisites

Subject to approval of the Head of Department

Restrictions

MGMT423

Equivalent Courses

MGMT423

Timetable 2026

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Tuesday 11:00 - 13:00 Rehua 530
16 Feb - 29 Mar
20 Apr - 31 May

Assessment

Assessment Due Date Percentage 
Participation 20%
Discussion Leader 20%
Netnography 20%
Research Project 40%

Indicative Fees

Domestic fee $1,198.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG603 Occurrences

  • MKTG603-26S1 (C) Semester One 2026
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