MKTG609-25S2 (C) Semester Two 2025

Advanced Services and Tourism Marketing

15 points

Details:
Start Date: Monday, 14 July 2025
End Date: Sunday, 9 November 2025
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 27 July 2025
  • Without academic penalty (including no fee refund): Sunday, 28 September 2025

Description

This course covers the principles and theories of advanced services and tourism marketing.

Learning Outcomes

The objectives of the course are:
1. Appreciate the significance of tourism and services as a component of the contemporary economy.
2. Understand the interrelationships between firm and place-based service and marketing strategies and their consumption and production.
3. Critically evaluate the various understandings of sustainability and its marketing applications in a different service industries and sectors, including tourism, retail, leisure, hospitality, entertainment and culture.
4. Have improved independent research, critical analysis, and oral and written communication skills.

Prerequisites

Subject to approval of the Head of Department

Restrictions

MGMT421

Equivalent Courses

MGMT421

Timetable 2025

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 16:00 - 18:00 E13
14 Jul - 24 Aug
8 Sep - 19 Oct

Course Coordinator / Lecturer

Joerg Finsterwalder

Assessment

Assessment Due Date Percentage 
Participation 15%
Research Topic Presentation 35%
Research Project Presentation 10%
Research Project 40%


The ‘45% rule’ does not apply to this course. That is, students do not need to reach 45% weighted average across invigilated assessments. Please refer to Learn for further information.

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:
Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Indicative Fees

Domestic fee $1,130.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG609 Occurrences

  • MKTG609-25S2 (C) Semester Two 2025
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