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An advanced examination of contemporary issues in marketing.
Current Topics in Marketing takes a critical look at how Marketing is being applied and adapted around New Zealand and the world. This course is organised around current academic staff personal research and focuses on how academic research impacts on marketing theory and practice. Students will be encouraged to develop critical thinking skills to understand and analyse current issues in marketing practice. The course will include contributions from all members of the marketing staff on a weekly basis and will be discussion based to enhance student participation.Relationship to Other CoursesRequired for MKTG MCOM
By the end of the course students should be able to: Constructively read and decipher research articles and papers in the field; Understand contemporary issues in the area of marketing theory and practice; Critically analyse published materials and disseminate findings both orally and in written form.
Subject to approval of the Head of Department
MGMT452
David Fortin
Contributors: All Marketing staff in MME.
More information about the assessment items will be given in class and guidance will be provided throughout the semester.The critique is a 2 page analysis of a recently published academic article. Students are required to read the article, critique its formulation and recommendations, and suggest avenues for possibly improving the study and its future research direction. Class participation occurs both in class and online. Students are encouraged to come to classes prepared and ready for discussion. Students are expected to engage in class and/or online in order to receive a mark for this component. Your preparation and engagement is crucial to your learning and the class dynamic interaction.The Final Group Project will involve a report based on a given emerging topic in the area of Marketing. The report will be a maximum of 20 pages (Excluding references, 12 point Times New Roman font, 1 inch margins all around, 1.5 line spacing) and will examine both aspects of theory and practice. Creativity and academic rigour are both essential in this assessment. Results will be shared and presented on the last day of the semester.Cover sheets MUST be used on all assignments/essays. These can be downloaded by following these links: http://www.mang.canterbury.ac.nz/for/CoversheetINDIVIDUAL.doc
All readings consist of articles and/or chapter excerpts culled from scientific journals and other publications. A copy of reading materials for the course will be made available as we progress through the course via the course LEARN2 site.
MKTG611S1 Course Outline LEARN
Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Domestic fee $847.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .