Use the Tab and Up, Down arrow keys to select menu items.
An advanced examination of contemporary issues in marketing.
Current Topics in Marketing discusses latest Marketing theories and applications around the globe. This course is organised around state-of-the-art marketing topics that are presented, discussed and critiqued throughout the course. Students will be encouraged to develop critical thinking skills to understand and analyse current issues in marketing theory and practice. The course relies on contributions from all course participants on a weekly basis. Current Topics is interactive and discussion based to enhance student participation.WorkloadThe workload throughout the course is as follows:• Lectures / Participation (Contact time) 24 hrs• Individual Assignment 24 hrs• Group Assignment 50 hrs• Preparation for Lectures etc. 24 hrs• TOTAL 122 hrs
Upon completion of this course students should be able to:Identify current topics relevant for marketing.Demonstrate knowledge of current marketing theories and applications discussed throughout the course.Demonstrate analytical thinking skills to critique current thinking in marketing theory and practice.Demonstrate individual and team working skills by reading, understanding and analysing research articles in the field and disseminating findings both orally and in written form.This course addresses the MCom learning goals:Learning Goal 1: A graduate can demonstrate higher level in-depth knowledge and understanding of contemporary thought and developments within your specific research area.Learning Goal 2: A graduate can evaluate the implications of their own research findings for the wider body of relevant academic literature.Learning Goal 3: A graduate can plan and undertake independent academic research that shows a sound understanding of ethical practice.Learning Goal 4: A graduate can synthesise academic literature and communicate research findings, both orally and in written form, consistent with academics working in their chosen discipline.
Subject to approval of the Head of Department
MGMT452
Joerg Finsterwalder
Raja Subramanian
GradingThe various pieces of assessment may be scaled to determine a final grade and 50% should not be regarded as a pass mark.
A copy of reading materials for the course will be made available via the course LEARN site.
MKTG611S2 Course Outline LEARN
Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Coversheets - Group and Individual
Domestic fee $925.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .