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An advanced examination of contemporary issues in marketing.
Current Topics in Marketing discusses latest Marketing theories and applications around the globe. This course is organised around state-of-the-art marketing topics that are presented, discussed and critiqued throughout the course. Students will be encouraged to develop critical thinking skills to understand and analyse current issues in marketing theory and practice. The course relies on contributions from all course participants on a weekly basis. Current Topics is interactive and discussion based to enhance student participation.WorkloadThe workload throughout the course is as follows:• Lectures / Participation (Contact time): 24 hrs• Scholarly article presentation & critique: 24 hrs• Group Assignment 50 hrs• Preparation for Lectures etc. 24 hrs• TOTAL 122 hrs
Upon completion of this course students should be able to:Identify current topics relevant for marketing.Demonstrate knowledge of current marketing theories and applications discussed throughout the course.Demonstrate analytical thinking skills to critique current thinking in marketing theory and practice.Demonstrate individual and team working skills by reading, understanding and analysing research articles in the field and disseminating findings both orally and in written form.MCom Learning GoalsThis course addresses the MCom learning goals:Learning Goal 1: A graduate can demonstrate higher level in-depth knowledge and understanding of contemporary thought and developments within your specific research area.Learning Goal 2: A graduate can evaluate the implications of their own research findings for the wider body of relevant academic literature.Learning Goal 3: A graduate can plan and undertake independent academic research that shows a sound understanding of ethical practice.Learning Goal 4: A graduate can synthesise academic literature and communicate research findings, both orally and in written form, consistent with academics working in their chosen discipline.
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Biculturally competent and confident
Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
Engaged with the community
Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.
Globally aware
Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.
Subject to approval of the Head of Department
MGMT452
Joerg Finsterwalder
Cover sheets MUST be used on all assignments/essays. These can be downloaded by following these links: http://www.canterbury.ac.nz/media/documents/oexp-business-and-law/business-documents/forms/Coversheet-Group.pdf http://www.canterbury.ac.nz/media/documents/oexp-business-and-law/business-documents/forms/Coversheet-Individual.pdf GradingAll marks will be scaled in line with University of Canterbury Regulations. You should not regard 50% as a pass mark.
LEARN Coversheets - Group and Individual
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination RegulationsDishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Domestic fee $943.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .