MKTG680-11S2 (C) Semester Two 2011

Marketing Dissertation

30 points

Details:
Start Date: Monday, 11 July 2011
End Date: Sunday, 13 November 2011
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 24 July 2011
  • Without academic penalty (including no fee refund): Sunday, 9 October 2011

Description

A course where students complete a written dissertation based upon their research proposal developed in MKTG620.

This course is a core requirement for the BCom (Hons) in Marketing. This course provides the main research component for the degree, where students undertake an independent piece of academic research under the guidance of an academic staff member.

Learning Outcomes

The learning outcomes of this course are:
1) For students to complete their first major piece of independent academic research.
2) To further improve students written and oral communication skills.

Prerequisites

Timetable Note

No lectures.

Course Coordinator

For further information see Management, Marketing and Tourism Head of Department

Assessment

Assessment Due Date Percentage  Description
Research Dissertation 14 Oct 2011 90% Research Dissertation
Research Presentation 10 Oct 2011 10% Research Presentation


The maximum length of the dissertation should be 40 pages (12pt font, 1½ spaced, Times New Roman), excluding references.

This page limit also excludes appendices, which should be used judiciously. You may wish to include (if appropriate) a copy of your survey, material you used in your experimental design, interview schedule, or raw data output in your appendices. You should not include any new material that is central to the discussion in your dissertation (i.e. don't use your appendices to introduce any new information that should have gone in the main body of your text).

The final presentations will be 20 minutes in length, followed by 10 minutes of question time.

Notes

Departmental Academic Policies If you require a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 32 of the Enrolment Handbook 2011 (also in UC Calendar under “General Course and Examination Regulations”).

Indicative Fees

Domestic fee $1,505.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG680 Occurrences

  • MKTG680-11S2 (C) Semester Two 2011
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