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A course where students complete a written dissertation based upon their research proposal developed in MKTG620.
This course is a core requirement for the BCom (Hons) in Marketing. This course provides the main research component for the degree, where students undertake an independent piece of academic research under the guidance of an academic staff member.
The learning outcomes of this course are:1) For students to complete their first major piece of independent academic research.2) To further improve students written and oral communication skills.
MKTG620
No lectures.
For further information see Management, Marketing and Tourism Head of Department
The maximum length of the dissertation should be 40 pages (12pt font, 1½ spaced, Times New Roman), excluding references.This page limit also excludes appendices, which should be used judiciously. You may wish to include (if appropriate) a copy of your survey, material you used in your experimental design, interview schedule, or raw data output in your appendices. You should not include any new material that is central to the discussion in your dissertation (i.e. don't use your appendices to introduce any new information that should have gone in the main body of your text).The final presentations will be 20 minutes in length, followed by 10 minutes of question time.
Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Domestic fee $1,566.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .