Marketing Dissertation

MKTG620

Timetable Note

No lectures.

Assessment

Dissertation Guidelines
The oral presentation will be on 17/10/14. Each presentation is 15 minutes in length with 5 minutes for questions/feedback.  Students are expected to attend all presentations.  This is a presentation of final results, not a ‘work in progress’.  All analysis should be completed by this point.

The maximum length of the dissertation should be 40 pages (12pt font, 1½ spaced, Times New Roman, at least 1 inch margins all around), excluding references. This page limit also excludes appendices, which should be used judiciously. You may wish to include (if appropriate) a copy of your survey, material you used in your experimental design, interview schedule, or raw data output in your appendices. You should not include any new material that is central to the discussion in your dissertation (i.e. don't use your appendices to introduce any new information that should have gone in the main body of your text).

Timeline
The following dates have been given as a recommended timeline for students undertaking MGMT/MKTG680.  The dissertation is primarily self-directed, but these deadlines will give you an understanding of our expectations of you.  If you feel you are falling behind at any point, please see the Course Coordinator, Ekant Veer, or your supervisor.  It is easier for us to fix things when we have more time. MGMT/MKTG680 works closely with MGMT/MKTG620 to ensure that you have a strong understanding of the research process and how best to complete your dissertation in a timely manner.  Achieving deadlines in both papers will ensure you have the best chance at being stress free!

08/07 Based on the feedback on your proposal and guidance from your supervisor/s, you should start to alter your research topic in to its final form and submit a Human Ethics Proposal – any later than this date will slow your progress.
31/07 Ethics approval should be finalised by University of Canterbury’s Human Ethics Committee.  Anyone not meeting this deadline for ethics approval will need to put extra effort into completing their dissertation on time.
01/08 to 01/10 Data should be collected and analysed.  Qualitative projects should begin collecting data as early as possible, as analysis takes longer.  Quantitative projects should put extra effort into creating an adequate measurement tool to ensure any data collected is not flawed.  Discuss these issues with your supervisor/s.
02/10 to 16/10 Start preparing your draft dissertation and slides for your presentation.  Your presentation should present your completed findings and implications.  This is not a ‘work in progress’ presentation, but a final submission in oral form.  
17/10 MKTG680 Oral Presentations.  
18/10 to 31/10 Based on the feedback in your oral presentation, make minor changes to your dissertation.  Complete it early and SAVE OFTEN.  All dissertations need to be emailed to Ekant Veer no later than 12noon on 31/10/14.

Holding of Copies of Assessment
For quality assurance purposes the School is required to hold on record a number of assignments/tests as examples of differing standards of work for up to five years.  All work will be held in an electronic form on a secure server and will be anonymised. If you have any objections to the School holding your assignment/test for this purpose then email the course coordinator to ensure your work is not used.

Grading
Marks for the dissertation and presentation may be scaled before a final grade is determined.  You should not regard 50% as a pass mark.

Course links

MKTG680S2 Course Outline
LEARN

Notes

Departmental Academic Policies The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Indicative Fees

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.