MKTG694-14A (C) Approved Start 2014

MCom Thesis

90 points

Details:
Start/End Date: The start and end dates are specific to each student. For further information please contact one of the following (as appropriate):
  • For Masters theses please contact the relevant Faculty Office.
  • For Doctoral degrees (PhD) please contact the Graduate School.
  • For other types of approved start courses (i.e. generally courses worth 60 points or less) please contact the Course Coordinator.
Withdrawal Dates
The withdrawal dates for this course (both with and without fee refund) will be confirmed once a) the course start date and b) course length is confirmed. Students are advised to consult the department for further information.

Description

MCom Thesis

A course where students complete a written dissertation based upon their research proposal developed in MGMT/MKTG620.

Relationship to Other Courses
This course is a core requirement for the 180 point MCom in either Management (MGMT694) or Marketing (MKTG694). This course provides the main research component for the degree, where students undertake an independent piece of academic research under the guidance of an academic staff member.

Learning Outcomes

The learning goals of this course are:
1. A graduate can demonstrate higher level in-depth knowledge and understanding of contemporary thought and developments within your specific research area.
2. A graduate can evaluate the implications of their own research findings for the wider body of relevant academic literature.
3. A graduate can plan and undertake independent academic research that shows a sound understanding of ethical practice.
4. A graduate can synthesise academic literature and communicate research findings, both orally and in written form, consistent with academics working in their chosen discipline.

Prerequisites

Subject to approval of the Head of Department

Course Coordinator

For further information see Management, Marketing and Tourism Head of Department

Assessment

Assessment Due Date Percentage  Description
Research Thesis 21 Feb 2015 100% Research Thesis


Dissertation Guidelines
The indicative length of the thesis should be between 60-80 pages (12pt font, 1½ spaced, Times New Roman, at least 1 inch margins all around), excluding references. This page limit also excludes appendices, which should be used judiciously. You may wish to include (if appropriate) a copy of your survey, material you used in your experimental design, interview schedule, or raw data output in your appendices. You should not include any new material that is central to the discussion in your dissertation (i.e. don't use your appendices to introduce any new information that should have gone in the main body of your text).

Timeline
The following dates have been given as a recommended timeline for students undertaking MGMT or MKTG694.  The Thesis is primarily self-directed, but these deadlines will give you an understanding of our expectations of you.  If you feel you are falling behind at any point, please see the Course Coordinator, Ekant Veer, or your supervisor.  It is easier for us to fix things when we have more time. MGMT and MKTG694 work closely with MGMT and MKTG620 to ensure that you have a strong understanding of the research process and how best to complete your thesis in a timely manner.  Achieving deadlines in both papers will ensure you have the best chance at being stress free!

The following timeline is based on a Semester 2 2014 start date.  The submission date for all theses that start in Semester 2 2014 is February 21 2015 without incurring any additional fees.  IF the student is close to submission then a fee holiday may be offered for 4 weeks to aid the student in submitting their thesis without incurring additional fees.

Students have until August 21st 2015 to complete their thesis and attain Honours (additional fees will be applicable if submitted after February 21st 2015).  Students have until 21st February 2016 to complete their thesis without Honours (additional fees will be applicable if submitted after February 21st 2015). Students are able to submit before this time if they wish, and their supervisor believes the Thesis is ready for submission.

April Students should all have a tentative supervisor/s in mind.  Approach supervisors with your research idea and how best to develop it further, with their guidance.
May MKTG620 Research proposal presentations.  Invite your potential supervisor to listen to your presentation and offer feedback.
June MKTG620 Research proposals due.  This will be the basis for your MKTG680 dissertation.  If done well, MKTG680 is much easier to complete.
01/08 Based on the feedback on your proposal and guidance from your supervisor/s, you should start to alter your research topic in to its final form and submit a Human Ethics Proposal – any later than this date will slow your progress.
31/08 Ethics approval should be finalised by University of Canterbury’s Human Ethics Committee.  Anyone not meeting this deadline for ethics approval will need to put extra effort into completing their dissertation on time.
01/10 to 01/12 Data should be collected and analysed.  Qualitative projects should begin collecting data as early as possible, as analysis takes longer.  Quantitative projects should put extra effort into creating an adequate measurement tool to ensure any data collected is not flawed.  Discuss these issues with your supervisor/s.
02/12 to 31/01 Start preparing your draft thesis.  This is an opportunity to integrate relevant literature into your findings and start looking to expand upon your discussion to include relevant contributions to theory and practice.
01/02 Have a draft ready for your supervisor to read.  Discuss possible examiners and submission dates.
01/02 to 21/02 Based on the feedback from your supervisor, make minor changes to your thesis.  Complete it early and SAVE OFTEN.  All theses need to be submitted to the Postgraduate Office and emailed to Ekant Veer. Carefully read all the procedures for submitting a MCom Thesis.

For quality assurance purposes the School is required to hold on record a number of assignments/tests as examples of differing standards of work for up to five years.  All work will be held in an electronic form on a secure server and will be anonymised.   If you have any objections to the School holding your assignment/test for this purpose then email the course coordinator to ensure your work is not used.

Course links

MKTG694 Course Outline

Notes

Departmental Academic Policies for the MCom Programme If you want a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Indicative Fees

Domestic fee $4,754.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG694 Occurrences

  • MKTG694-14A (C) Approved Start 2014