Industrial Product Design 1A

Product Design 213 provides a detailed and systematic overview into the world of New Product Development. This course will require students to focus on engaging with a reflective-practice based mentality, while operating within a design-consultancy approach to working as a team. This course will provide opportunity for engaging with: creative research methods; target-market analysis; concept ideation; project management; concept evaluation; end-user engagement; teamwork collaboration; reflective and reflexive practice, and formalised presentations. Designers need to be able to respond to challenges with a creative and critical mindset, using appropriate design tools within a structured process to generate insight and drive innovation while working closely with others. Collaboration is therefore a large part of best practice in PROD213, leveraging the strengths of those around us to achieve greater results, while also being aware of our own limitations and capabilities.