PROD252-25S1 (C) Semester One 2025

Graphic Design

15 points

Details:
Start Date: Monday, 17 February 2025
End Date: Sunday, 22 June 2025
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 2 March 2025
  • Without academic penalty (including no fee refund): Sunday, 11 May 2025

Description

This course aims to introduce students to foundational knowledge, skills and experience in graphic design. Students will learn how to layout complex information by way of a publication project which will draw together a technical understanding of hierarchical typesetting, diagrammatic design, photographic image processing, and sequential composition/multiple page layout. Content for this core project will be directed by the supervising lecturer but tailored by each student to their interests.

Learning Outcomes

1. Demonstrate a foundational knowledge and understanding of typesetting within the context
of professional graphic design.
2. Understand and be able to communicate to others the basic historical contexts and purposes
of typefaces/fonts in popular use.
3. Demonstrate a good understanding of digital typesetting and composition.
4. Exhibit a good ability to identify characteristics of typefaces and their purposes in digital
media.
5. Demonstrate the ability to successfully present accurate historical and contextual research
verbally and in writing.
6. Exhibit a good ability to investigate design choices critically.
7. Understand and successfully deploy typefaces and graphic design principles to produce
digital graphic design for desktop and mobile formats.

Timetable 2025

Students must attend one activity from each section.

Workshop A
Activity Day Time Location Weeks
01 Monday 15:00 - 18:00 West 213A (17/2-31/3, 28/4-26/5)
Len Lye 201 Computer Lab (17/2-31/3, 28/4-26/5)
17 Feb - 6 Apr
28 Apr - 1 Jun
02 Monday 09:00 - 12:00 West 213A (17/2-31/3, 28/4-26/5)
Len Lye 201 Computer Lab (17/2-31/3, 28/4-26/5)
17 Feb - 6 Apr
28 Apr - 1 Jun
Workshop B
Activity Day Time Location Weeks
01 Wednesday 14:00 - 17:00 West 213A (19/2-2/4, 30/4-28/5)
Len Lye 201 Computer Lab (19/2-2/4, 30/4-28/5)
17 Feb - 6 Apr
28 Apr - 1 Jun
02 Tuesday 12:00 - 15:00 West 213A (18/2-1/4, 29/4-27/5)
Len Lye 201 Computer Lab 2 (18/2-1/4, 29/4-27/5)
17 Feb - 6 Apr
28 Apr - 1 Jun

Course Coordinator

Luke Wood

Course Administrator

Alison Lowery

Lecturer

Claudia Long

Assessment

Assessment Due Date Percentage 
Digital Typesetting Project 40%
Typeface Design 30%
Written Analysis 20%
Group Presentation 10%

Indicative Fees

Domestic fee $998.00

International fee $4,850.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see School of Product Design on the departments and faculties page .

All PROD252 Occurrences

  • PROD252-25S1 (C) Semester One 2025