100-level

MKTG100
Principles of Marketing
Description
This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.
Occurrences
Semester One 2026
Semester Two 2026
UCIC Trimester One 2026
UCIC Trimester Two 2026
UCIC Trimester Three 2026
Points
15 points
Restrictions
MGMT102

200-level

MKTG201
Marketing Management
Description
Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.
Occurrences
Semester Two 2026
Points
15 points
Prerequisites
(1) MKTG100; and (2) A further 45 points RP: MKTG202
Restrictions
MGMT210
MKTG202
Marketing Research
Description
An introduction to marketing research and its applications, with an emphasis on research as an aid to management decision-making. Students in this course will be provided with a background in research methods, issues related to conducting marketing research, data analysis, and methods of evaluation related to marketing.
Occurrences
Semester One 2026
Points
15 points
Prerequisites
MKTG100 and STAT101, and a further 15 points in MGMT
MKTG204
Consumer Behaviour
Description
The purpose of this course is to focus on why and how consumers make decisions and behave in certain ways. More specifically, it examines what motivates consumers, what captures their attention, and what retains their loyalty.
Occurrences
Semester One 2026
Points
15 points
Prerequisites
(1) MKTG100 or COMS105; and (2) A further 45 points.
Restrictions
MGMT204
MKTG205
Services Marketing and Management
Description
This course aims to develop an understanding of services marketing and management. Students will be introduced to services marketing and management concepts, service quality, service logic; consumer behaviour, expectations and perceptions in relation to services; understanding customer requirements, and service development and design; and the role of employees in service delivery. This will be done in relation to several industries within the service sector.
Occurrences
Semester Two 2026
Points
15 points
Prerequisites
(1) MKTG100; and (2) A further 45 points
Restrictions
MGMT 317; MKTG 313
MKTG230
Business, Society and the Environment
Description
This course is a general introduction to the changing responsibilities of business to society and the environment. This course is designed to 1) help you to understand current perspectives on the impact of business on climate change globalisation, and consumerism, and, 2) to help you analyse and develop ways in which business organisations respond ethically to the needs of society and the environment. Each of the topics is addressed at a global, national and organisational level.
Occurrences
Semester One 2026
Semester Two 2026
Points
15 points
Prerequisites
Any 60 points
Restrictions
MGMT230
MKTG240
Tourism, Hospitality & Events Management
Description
This course exposes students to the tourism system and critically discusses its components. The course equips students with an understanding of tourism, hospitality and events industry globally and in New Zealand.
Occurrences
Semester One 2026
Points
15 points
Prerequisites
MKTG100

300-level

MKTG305
Strategic Marketing
Description
The course takes a managerial perspective and focuses on strategic decisions relating to the analysis, development, implementation and control of marketing strategies needed to gain and sustain an organisation's competitive advantage. Students learn various strategic tools and techniques that assist in evaluating the effectiveness of marketing strategies. New approaches to marketing practice are also covered. Instructional methods include the case studies and a group-based project.
Occurrences
Semester One 2026
Points
15 points
Prerequisites
(1) MKTG201; and (2) MKTG202; and (3) MKTG204
Restrictions
MGMT 316; MKTG 301
MKTG307
Advertising and Promotion Management
Description
This course is an introduction to the fundamentals of advertising and promotion. The course will cover the societal and managerial uses of advertising as a means of symbol formation and communication. Lectures, class exercises, discussions, and videos will be used to explore topics of relevance. Students will be involved in developing and presenting a comprehensive, promotional campaign for a product or service.
Occurrences
Semester One 2026
Points
15 points
Prerequisites
(1) MKTG201; and (2) MKTG202; and (3) MKTG204
Restrictions
MGMT 318; MKTG 303
MKTG309
International Marketing
Description
This course introduces students to core topics in international marketing. The course is fundamental to almost all career paths for students in the marketing field with firms that have an international dimension to their marketing strategies. The course is also complementary to the other offerings in International Business.
Occurrences
Semester One 2026
Points
15 points
Prerequisites
At least 30 points of 200-level courses in MKTG
Restrictions
MGMT316
MKTG310
Customer Experience
Description
Historically, business approaches have been almost exclusively focused on the marketing mix itself, especially for product-related exchanges. As a result, the customer at the centre of the framework became an almost forgotten concern for many marketers. The course "Customer Experience" focuses on the design and marketing of emotionally stimulating, value-creating customer experiences. Students will strategically evaluate and critique current traditional marketing and management strategies in terms of their customer focus. The class format involves a mix of class lectures and in-class workshops, case analyses and presentations, best practice discussions, and individual assignments. Students will enhance their learning through group work and in-class presentations as well as individual research projects. The sessions are interactive, stimulating student thinking and critical review.
Occurrences
Semester Two 2026
Points
15 points
Prerequisites
(1) MKTG201; and (2) MKTG202; and (3) MKTG204
MKTG314
Tourism Marketing and Management
Description
An integrated course that examines contemporary strategies and issues in tourism marketing and management for destinations, firms, national and regional tourism organisations.
Occurrences
Semester One 2026
Points
15 points
Prerequisites
Any 60 points at 200-level or above
MKTG315
Marketing for Behavioural Change
Description
Marketing for Behavioural Change focuses on the planning and implementation of programmes designed to bring about social change, using concepts from commercial marketing. It is geared toward furthering a cause, raising money, raising awareness and public education, or bringing about social change. Students will be exposed to a diverse range of not-for-profit and for-profit organisations that embody socially responsible and social-change driven missions.
Occurrences
Semester Two 2026
Points
15 points
Prerequisites
Any 60 points at 200-level or above
MKTG316
Digital Marketing
Description
This course offers an overview of online, digital, internet and social media marketing techniques and practices. The course prepares students for using online marketing platforms and decision making in the modern workplace.
Occurrences
Semester Two 2026
Points
15 points
Prerequisites
(1) MKTG100, (2) A further 45 points at 200-level or above
MKTG317
Sustainable Tourism Enterprises and Destinations
Description
This course offers an overview of macro marketing perspectives of sustainable tourism enterprises and destinations. The course prepares students for an in-depth understanding of how tourism marketing impacts and is impacted by the broader tourism system. Organisational and individual behaviours are discussed as well as mechanisms to enable sustainable tourism enterprises and destinations.
Occurrences
Semester Two 2026
Points
15 points
Prerequisites
(1) MKTG100; and (2) A further 45 points at 200-level or above.
MKTG340
Event Management and Marketing
Description
This course introduces students to the importance of marketing and managing events in the successful development of tourist destinations. It highlights the various forces (macro and micro level, especially from a stakeholder perspective) that impact on events and provides students with an insight into the events planning, marketing, and management process. This course also addresses the financial and human resources aspects of events, and provides students with generic event marketing and management skills that can be applied to festivals, meetings and conventions, expositions and shows, and to sport competitions.
Occurrences
Semester One 2026
Points
15 points
Prerequisites
MKTG240

Not Offered Courses in 2026

200-level

MKTG210
Marketing Management
Description
Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.
Occurrences
Not offered 2026
For further information see MKTG210 course details
Points
15 points
MKTG241
Hospitality Marketing and Management
Description
In this course, students will learn about both the strategic and operational side of hospitality businesses, with a focus on marketing aspects. Students will typically learn about food and beverage management and housekeeping management as well as the marketing practices of different sectors in the hospitality industry.
Occurrences
Not offered 2026, offered in 2021 , 2022 , 2023 , 2024 , 2025
For further information see MKTG241 course details
Points
15 points

300-level

MKTG311
Retail Marketing
Description
This course examines the fundamentals of retail marketing including the characteristics of consumer store choice, the role of retailing in the overall marketing concept, and the practice and future of retailing in New Zealand.
Occurrences
Not offered 2026, offered in 2019 , 2020 , 2021 , 2022 , 2024
For further information see MKTG311 course details
Points
15 points
MKTG349
Applied Tourism Management and Marketing Project
Description
This course emphasises on using research to address tourism, hospitality and event issues related to the development and marketing of New Zealand as a tourism destination. Building on the introductory notions of marketing research in MKTG202 and tourism in MKTG240, this course further develops students' skills in applying research methods to investigate contemporary tourism issues in New Zealand. Through an applied project from the industry, students will complete an investigation of a current and relevant tourism issue. The course includes a series of workshops on tourism research methods and project management skills. Topics covered in this course include problem formulation and research design; research implementation; data collection and analysis and results interpretation; evaluation; and application.
Occurrences
Not offered 2026, offered in 2021 , 2022 , 2023 , 2024 , 2025
For further information see MKTG349 course details
Points
15 points
MKTG390
Marketing Internship
Description
An internship placement is an opportunity to experience a professional work environment. Internships taken for credit are usually unpaid. You are expected to develop a good understanding of a sector, market or organisation. The work you submit will show an application of the tools, ideas or concepts of marketing. You will be required to reflect critically on the requirements of transitioning from an academic to a work environment and the skills valued in a professional workplace. As these are marketing placements, priority is given to marketing majors.
Occurrences
Not offered 2026, offered in 2017 , 2018 , 2019 , 2020 , 2021
For further information see MKTG390 course details
Points
15 points