COMS421-26S1 (C) Semester One 2026

Foundations of Strategic Communication

30 points

Details:
Start Date: Monday, 16 February 2026
End Date: Sunday, 21 June 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 1 March 2026
  • Without academic penalty (including no fee refund): Sunday, 10 May 2026

Description

This course covers foundational theories and research about different aspects in the practices of strategic communication, including the groups/organizations, targets of the messages, the media outlet for the messages. How the theories can be applied in real-life situations will be explored, including professional strategies in advertising and public relations. Ethical practices in the professional environment will be discussed. You will develop a proposal for extended research on communication strategies that can prepare for the Masters of Strategic Communication dissertation. This is not a distance course. This course teaches skills in analysis and research and requires students to develop and share research and analysis with others, in order to learn from and support each other.

Prerequisites

Subject to approval of the Head of Department.

Restrictions

Assessment

Assessment Due Date Percentage  Description
Focused conversation 06 Apr 2025 20% Focused conversation, Facilitator Role
focussed conversation 06 Apr 2025 20% Discussant Role
Golden nuggets 20% This assessment helps you to read and evaluate the readings for ten weeks of the semester (you choose which week you need to take "off"). Weekly.
Jounral 25 May 2025 40% Learning Journal

Indicative Fees

Domestic fee $2,299.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS421 Occurrences

  • COMS421-26S1 (C) Semester One 2026
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