The Dynamics of Publics: Partnership, Participation and Power

Description

To achieve strategic communication goals, organizations must engage with their publics. This course problematizes what "publics", "audiences", "partners" and "stakeholders" are. It focuses on research on audience engagement and response to strategic communication efforts, and it considers how organizations can move from unidirectional to two-way and dialogic models of communication. The course connects theories to real-life case studies and puts particular emphasis on ethical issues pertaining to equity, diversity and inclusion.