COMS433-26X3 (O) Special non-calendar-based Three 2026 (UC Online)

Campaign Success: Messaging, Tactics and Pitching with Impact

15 points

Details:
Start Date: Monday, 13 July 2026
End Date: Sunday, 13 September 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 26 July 2026
  • Without academic penalty (including no fee refund): Sunday, 23 August 2026

Description

This is a course about planning media campaigns that focuses on the development of campaign messages, the selection of appropriate tactics, and ethical issues involved in campaign development. Students will apply knowledge and skills developed through the course to present a campaign pitch to a client. The course will also introduce students to various debates about and methods for evaluating campaigns.

Prerequisites

COMS430 and COMS431. Approval of the Programme Coordinator.

Restrictions

Assessment

Assessment Due Date Percentage 
Campaign Analysis 30%
Ethics Case Study 30%
Client Campaign Pitch 40%

Indicative Fees

Domestic fee $1,150.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Language, Social and Political Sciences .

All COMS433 Occurrences

  • COMS433-26X3 (O) Special non-calendar-based Three 2026 (UC Online)
  • COMS433-26X4 (O) Special non-calendar-based Four 2026 (UC Online)