INOV201-24S2 (C) Semester Two 2024

Will it Fly?: Feasibility Assessment of New Innovation

15 points

Start Date: Monday, 15 July 2024
End Date: Sunday, 10 November 2024
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 28 July 2024
  • Without academic penalty (including no fee refund): Sunday, 29 September 2024


This course examines the significant differences between novelty and innovativeness. Students are expected to demonstrate a fluency with multiple types of analyses in order to ultimately provide a compelling answer to the important question of whether a creative idea is feasible (based on an assessment of physical, financial, market, regulatory, cultural, and other conditions).

Assessing feasibility of new ideas is an essential step in the innovation process. This course develops students’ ability to undertake multi-faceted feasibility analyses. Students enhance their critical thinking skills by using rigorous analysis techniques to assess potential innovations of varying complexity. Moving beyond an initial question of novelty, this course emphasise practicality and usefulness as essential components of successful innovation.

The estimated workload breakdown for INOV201S1 is:
Lectures 22 hours
Individual Assignment 50 hours
Group Assignment 34 hours
Lecture Preparation 44 hours
Total 150 hours

Learning Outcomes

  • At the end of this course students should be able to:
  • LO1: Concisely develop a compelling value proposition for targeted customers/users.
  • LO2: Assess potential innovations for solving specified problems, across multiple feasibility criteria, including cultural criteria.
  • LO3: Demonstrate an ability to conduct data driven analyses of potential innovations.

    Learning Objectives, BCom
  • Students have an in-depth understanding of feasibility analysis of innovation and are able to critically evaluate and, where applicable, apply this knowledge to assess innovations.
  • Students have a broad understanding of the key domains of commerce.
  • Students will develop key skills and attributes sought by employers which can be used in a range of applications.
  • Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
  • Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

    For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.


Any 60 points. RP: INOV200

Recommended Preparation

Timetable 2024

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 12:00 - 13:00 Ernest Rutherford 460
15 Jul - 25 Aug
9 Sep - 20 Oct
Tutorial A
Activity Day Time Location Weeks
01 Monday 13:00 - 14:00 Psychology - Sociology 307
15 Jul - 25 Aug
9 Sep - 20 Oct

Course Coordinator / Lecturer

Claire Bi


Assessment Due Date Percentage  Description
Assignment 1: Individual reflections 30% Week 2, 3, 5, 8, 10 (Weight 5 x 6% = 30%))
Assignment 2: Innovative business pitch 10% Week 4
Assignment 3: Individual feasibility report 25% Week 6
Assignment 4: Group presentation 10% Week 11 (individually marked)
Assignment 5: Group written report 25% Week 12

Assessment In Te Reo Māori
In recognising that Te Reo Māori is an official language of New Zealand, the University provides for students who may wish to use the Te Reo Māori in their assessment. If you intend to submit your work in Te Reo Māori you are required to do the following:

Read the Assessment in Te Reo Māori Policy and ensure that you meet the conditions set out in the policy. This includes, but is not limited to, informing the Course Coordinator 1) no later than 10 working days after the commencement of the course that you wish to use Te Reo Māori and 2) at least 15 working days before each assessment due date that you wish to use Te Reo Māori.

Textbooks / Resources

The course does not draw from a single textbook and will use contemporary material from multiple sources. Please read the assigned articles, available on LEARN, under each topic.


Departmental Academic Policies
A summary of Departmental academic policies on course grading, special considerations, etc. is available under: The Department assumes that you have read this document.

You should also read the following:
• UC Business School Student Handbook on the UC Business School Students Learn page
General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Citations and referencing

Indicative Fees

Domestic fee $893.00

International fee $4,200.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All INOV201 Occurrences

  • INOV201-24S2 (C) Semester Two 2024