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Special Topic: Business Research Methods
MBAD679 covers all stages of empirical business research processes and methods, including conceptualisation, design and measurement, and collecting, analysing, interpreting and presenting data. The goal of the course is for you to acquire the abilities and understandings to design and critically assess business research as well as to design and carry out your own MBA project.
This course is a combination of theory and practice, the primary aim of which is to facilitate the acquisition of the knowledge and skills necessary for carrying out business research. This will be demonstrated in the two assessment items and the MBA Project Proposal. Upon successful completion of this course, students will be able to:1. Articulate and implement the steps of conceptualising, designing, and implementing business research using both qualitative and quantitative methods;2. Evaluate the use of qualitative and quantitative methods for business research in a specific case; and3. Create an MBA Project Proposal that complies with instructions and requirements and provides a rationale for the research design and a plan for implementing it.
Subject to approval of the Head of Department.
The Business Research Methods course runs in Term 4 (September to November) from 5-8 pm one evening a week.Days and dates to be determined.
For further information see Executive Development Programme Head of Department
Assignment 1Conceptualisation, design, and implementation of qualitative research methods for a specific issue. 1500 words – complying with the requirements for sections 6.1, 6.2, 6.3 and Appendix 1 of the project proposal (template provided)40% of final gradeDue 14 October_____________Assignment 2Conceptualisation, design, and implementation of quantitative research methods for a specific issue. 1000 words – complying with the requirements for Sections (6.1), 6.2, 6.3 and Appendix 1 of the project proposal (template provided)500 words – a comparison of the qualitative and quantitative methods with respect to your project designs for assignments 1 and 240% of final gradeDue 28 October______________________________Assignment 3 – The Project ProposalThe MBAD680 Project Proposal (6 pages, template provided)20% of final gradeDue 21 November
There is no set text.A full range of handouts, to be read before each lecture, is on the MBAD679 Learn page.The following texts are reference only: available from the libraries.Bryman, A and E Bell. (2007) Business Research Methods. 2nd Edition. Oxford: Oxford University PressCooper, D.R. and P. S. Schindler, (2011) Business Research Methods. 11th Edition. New York: McGraw HillMyers, M.D. (2009) Qualitative Research in Business and Management. Sage BooksSekaran, U. (2010) Research Methods for Business. 5th Edition. Melbourne: Cambridge University PressTharenou, Phyllis, Ross Donohue and Brian Cooper (2007) Management Research Methods. Cambridge: Cambridge University Press
Timetable Learn Course outline (137kb)
MBAD679: Business Research Methods is a requirement for MBAD680: MBA project.
Domestic fee $1,377.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Executive Development Programme .