MBAD679-16M4 (C) MBA Four 2016

Business Research Methods

10 points

Details:
Start Date: Monday, 12 September 2016
End Date: Sunday, 6 November 2016
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 25 September 2016
  • Without academic penalty (including no fee refund): Sunday, 23 October 2016

Description

This course covers all stages of empirical business research processes and methods, including conceptualisation, design and measurement, and collecting, analysing, interpreting and presenting data. The goal of the course is for you to acquire the abilities and understandings to design and critically assess business research as well as to design and carry out your own MBA project.

Business research is a key way that organisations reduce uncertainty and improve decision-making. This course establishes why the insights provided by research are so valuable, and outlines how to get the maximum value from your research. It does this by charting common approaches to research and mapping the steps in the research process. By the time you complete this course you will have the skills needed to design and critically consume business research as well as design and carry out your MBA project.

Learning Outcomes

The primary aim of this course is to facilitate the acquisition of the knowledge and skills necessary for carrying out business research. Upon successful completion of this course, students will be able to:

1. Articulate and implement the steps of conceptualising, designing, and implementing business research using both qualitative and quantitative methods;

2. Evaluate the use of qualitative and quantitative methods for business research in a specific case; and

3. Be able to create an MBA Project Proposal that complies with instructions and requirements and provides a rationale for the research design and a plan for implementing it.

Prerequisites

Subject to approval of the Head of Department.

Timetable Note

Term 4, Tuesdays 5:00 – 8:15 pm, September 14 to November 1, 2016. Law 526

Course Coordinator

For further information see Executive Development Programme Head of Department

Assessment

There are three items of assessment for MBAD679.

Textbooks / Resources

The following texts are reference only: Available from the libraries.

Cooper, D.R. and P. S. Schindler, (2011) Business Research Methods. 11th Edition. New York: McGraw Hill

Sekaran, U. (2010) Research Methods for Business. 5th Edition. Melbourne: Cambridge University Press

You will also find these two texts useful:

Myers, M.D. (2009) Qualitative Research in Business and Management. Sage Books

Tharenou, Phyllis, Ross Donohue and Brian Cooper (2007) Management Research Methods. Cambridge: Cambridge University Press

A range of other resources will be available on the MBAD679 Learn page.

Course links

Learn

Indicative Fees

Domestic fee $1,475.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

Minimum enrolments

This course will not be offered if fewer than 10 people apply to enrol.

For further information see Executive Development Programme .

All MBAD679 Occurrences

  • MBAD679-16M4 (C) MBA Four 2016
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