MBAZ671-23S2 (C) Semester Two 2023

Applied Marketing Project

30 points

Details:
Start Date: Monday, 17 July 2023
End Date: Sunday, 12 November 2023
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 30 July 2023
  • Without academic penalty (including no fee refund): Sunday, 1 October 2023

Description

The Applied Marketing Project is designed to provide applied research project based learning experiences within the Business Taught Masters programme. This course offers an overview of research process and select methods and their application in marketing. The course builds on the foundations of marketing (MBUS601) and deepens students' understanding of select research techniques. The course consists of in-class time and students' own research time. Students will be required to conduct, report on and present their own research as a professional practitioner would.

The estimated workload breakdown for MBAZ671 is:

Lectures 36
Lecture Preparation and Self-Study 36
Project Proposal 20
Project Report 40
Project Presentation 18
Total 150 hours

Learning Outcomes

  • Show evidence of advanced knowledge of select marketing research methods.
  • Demonstrate evidence of applying that knowledge when selecting appropriate marketing research methods and conducting an applied marketing research project as a professional practitioner would.
  • Evaluate critically the findings of an applied marketing research project.
  • Analyse the results of an applied market research project to draw sound evidence based conclusions.
  • Work independently on an unfamiliar situation in the context of marketing research.
  • Undertake a process of self-reflection on the nature of ‘knowledge’ and ‘norms’.
  • Demonstrate knowledge of indigenous models of development, knowledge and behaviour, based on a process of cultural contextualisation.
  • Application of cultural competence and confidence in the field of applied marketing research.

      • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Biculturally competent and confident

      Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.

      Engaged with the community

      Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.

Prerequisites

(1) MBUS601; and (2) MBAZ604

Textbooks / Resources

See readings on Learn and reading list provided

Indicative Fees

Domestic fee $2,074.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Business Taught Masters Programmes .

All MBAZ671 Occurrences

  • MBAZ671-23S2 (C) Semester Two 2023
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