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An introduction to the fundamental principles of marketing goods and services in Australasia and abroad.
The foundations of marketing are explored. Lectures and practical exercises introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressed.
The course is designed to help you develop marketing related skills as well as knowledge about marketing topics. The assigned readings and lectures will help to familiarise you with critical marketing terminology and concepts. At the completion of the course, successful students should be able to:Understand and explain the four components of the marketing mix.Recognise the role of marketing in the strategic planning process of a firm.Link the marketing mix elements to a firm’s marketing strategy.Apply marketing concepts to specific business cases and situations.
John Watson
Leo Dana
Michael Darby
Assessment:Assessment in this course is designed to measure the extent to which a student is able to recognise and apply marketing concepts. It is also intended to reward those who: * Consistently do the readings and other assignments on schedule, * Regularly attend lectures.Weightings and descriptions of the various pieces of assessment are as follows:On-line Quizzes 7% (0.5% each)You will be required to take a short, on-line quiz (maximum of 10 minutes) for most of the chapters in the textbook. Quizzes must be taken by 5pm on the dates specified below. If you take the quiz, you will receive a "check" and receive full credit for it (i.e., 0.5%). If you do not take the quiz by 5pm on the due date, you will receive no credit for that quiz. There are a total of 14 on-line quizzes for the year. Quizzes can be found on the website and then follow the login procedures for MGMT102. Term 1: All quizzes due by 5 April (Chapters 1, 2, 3, 4, 5); may access quizzes from 20 FebruaryTerm 2: All quizzes due by 8 June (Chapters 6, 7, 8, 9); may access quizzes from 1 MayTerm 3: All quizzes due by 16 August (Chapters 10, 11, 12); may access quizzes from 10 JulyTerm 4: All quizzes due by 13 October (Chapters 14, 15); may access quizzes from 4 SeptemberTerm Test 1 & 2 & 3 20% each (40% total)Term tests will be 90 minutes long (closed book) and cover the concepts discussed in class. The material for Term Test 1 is found in chapters 1-5, Term Test 2 in chapters 6-9, and Term Test 3 in chapters 10-13. Term Tests will primarily be multiple choice questions, although there may be some short answer questions.Final Examination 33%The final exam will be three hours long (closed book), and will require students to demonstrate their knowledge of the concepts discussed in class. The final exam covers material found in chapters 1 to 17. The exam will comprise multiple choice and short answer questions.
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Tutorials:NonePrerequisites:NoneRelationship to Other Courses:This course is a prerequisite for all stage two marketing courses and any advanced study in marketing.Grading:The marks for the term tests and final exam will be scaled to a mean of 60 and a standard deviation of 15 before a final grade is determined. You should not regard 50% as a pass mark.Departmental Academic Policies If you want a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document.
Domestic fee $595.00
International fee $2,430.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .