MGMT202-07W (C) Whole Year 2007

Marketing Management

22 points

Details:
Start Date: Monday, 26 February 2007
End Date: Thursday, 15 November 2007
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 11 March 2007
  • Without academic penalty (including no fee refund): Sunday, 9 September 2007

Description

Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.

This course will build on the foundations of marketing explored in MGMT 102. Through a combination of lectures, tutorials and practical exercises, students will be introduced to the areas of marketing research and marketing strategy.

Prerequisites

(1) MGMT102
(2) ECON104 or ECON106
(3) STAT111 or STAT112 or STAT131
(4)18 points 100-level MGMT or MSCI courses.

Restrictions

BSAD202

Timetable Note

Help Sessions:
Wednesday 3 October Com. 337
3-4 and 4-5 pm

Thursday 4 October Com. 337
1-2 and 2-3 pm

Friday 5 October Com. 337
9-10 am, 1-2, 2-3, 3-4 pm

The names and contact details of the two tutors for MGMT202 for the first semester are:
Marina Koh
Lisa Van Vuuren

Course Coordinator / Lecturer

Paul Ballantine

Lecturer

Matthew Walley

Dr Paul Ballantine (Semester 1)
Mr Matthew Walley (Semester 2)

Assessment

Assessment Due Date Percentage  Description
Assignment 1 01 May 2007 10% Research Proposal
Assignment 2 22 May 2007 10% Questionnaire Design
Assignment 3 05 Jun 2007 10% Statistical Analysis
Test 1 07 Jun 2007 20% Semester One Test
Group Marketing Plan 02 Oct 2007 20% Group Marketing Plan
Group Marketing Plan Presentation 10% Group Marketing Plan Presentation
Test 2 18 Oct 2007 20% Semester Two Test

Textbooks / Resources

Recommended Reading

Hair, Joseph F. , Bush, Robert P., Ortinau, David J; Marketing research : within a changing information environment ; 3rd ed; McGraw-Hill/Irwin, 2006 ((Text for Semester 1)).

Quester, Pascale G; Marketing : creating and delivering value ; 5th ed; McGraw-Hill Australia, 2007 ((Text for Semester 2)).

Course links

Library portal

Notes

Relationship to Other Courses:
This course is a prerequisite for all Stage 3 marketing courses and any advanced study in marketing.

Grading:
The marks will be scaled to a mean of 60 and a standard deviation of 15 before a final grade is determined. You should not regard 50% as a pass mark.

Departmental Academic Policies
If you want a hard copy of this document, please ask the course co-ordinator. The Department assumes that you have read this document. You should also read the “Information related to courses and assessment” on page 350 of the Enrolment Handbook 2007 (also in UC Calendar under “General Course and Examination Regulations”).

Indicative Fees

Domestic fee $763.00

International fee $3,116.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MGMT202 Occurrences

  • MGMT202-07W (C) Whole Year 2007
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