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This course focuses on the conceptualisation of research issues in the field of management, the various management research paradigms in use, and the methodological approaches employed in management research. It discusses the nature and use of quantitative and qualitative methods in academic management research. This includes the development of research questions within a theoretical system informed by management and organization theories, and with a view to the appropriate methods of data collection and analysis, as well as the reporting and communication of research results.
Subject to approval of the Head of Department
MKTG620
Students must attend one activity from each section.
Domestic fee $2,395.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .