MKTG620-26S1 (C) Semester One 2026

Research Methods for Marketing

30 points

Details:
Start Date: Monday, 16 February 2026
End Date: Sunday, 21 June 2026
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 1 March 2026
  • Without academic penalty (including no fee refund): Sunday, 10 May 2026

Description

This core course provides students with advanced knowledge of qualitative and quantitative theories and research methods relevant to Marketing discipline. These include Conjoint Analysis, Best/Worst Choice Modelling, Netnographic Research, and Tribal Marketing Ethnographic Research. A heavier focus will also be placed on methodologies that predominate much of the marketing research currently being used in both academia and business such as experimental design, depth analysis of qualitative consumer research, and segmentation analysis of large datasets to form consumer groups

Prerequisites

Subject to approval of the Head of Department.

Restrictions

Equivalent Courses

Timetable 2026

Students must attend one activity from each section.

Lecture A
Activity Day Time Location Weeks
01 Monday 12:00 - 14:00 John Britten 117 HP Seminar Room
16 Feb - 29 Mar
20 Apr - 31 May
Lecture B
Activity Day Time Location Weeks
01 Wednesday 15:00 - 17:00 E12
16 Feb - 29 Mar
20 Apr - 31 May
Lecture C
Activity Day Time Location Weeks
01 Friday 09:00 - 11:00 Rehua 620
16 Feb - 29 Mar
20 Apr - 31 May

Assessment

Assessment Due Date Percentage 
One-page Initial Research Proposal 5%
Literature Review 25%
Research Proposal Presentation 5%
Problem-based Assignment 20%
Research Proposal 45%

Indicative Fees

Domestic fee $2,395.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MKTG620 Occurrences

  • MKTG620-26S1 (C) Semester One 2026
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